Psychology

ConfidenceCreativityFact BoxPsychologyScientific Selling

Are YOU Creative?

In the another post, we asked why some people are creative and others aren’t. This time around, let’s put it even more plain:...

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Copywriting SecretsCreativityKnow Your AudienceProcrastinationPsychologyResearchScientific SellingVideosWriting Process

Finding the Elephant…

What's it mean to be "creative?" Says the great John Cleese, that's an almost impossible question to answer. Easier is to ask yourself,...

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ConfidenceCopywriting SecretsCreativityFact BoxFinding the BenefitHeadlines and LeadsKnow Your AudiencePsychologyQ&AResearchScientific SellingWriting Style

Which Sells Best, Stories or Stats?

Carnegie-Mellon, says the book “Made to Stick,” did a study. They invited participants in to take a survey. The topic...

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ConfidenceCopywriting SecretsGetting ClientsKnow Your AudiencePsychologyResearchScientific SellingWriting Style

How to Ace Any Job Interview

Interviewers will tell you, they hire based on qualifications… experience… results… and so on and so forth, blah blah,...

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ConfidencePsychology

When It Pays to Praise

I've gotten a few copy critiques in my day. I've given a few, too. And I've discovered there's one essential element to making them...

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ConfidenceCreativityFact BoxProcrastinationPsychology

The Single Secret to Success?

Tom Bay wrote a book about Harvard Business School Grads and their financial success — or lack of it. About 10 years after...

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ConfidenceCreativityPsychologyWriting Process

How to Tell if You’re a “Natural Born” Copywriter

A personal confession: I don’t just like being a copywriter. I also happen to like copywriters in general. As people, I mean. Why?...

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ConfidenceCopywriting SecretsGetting ClientsGetting PaidPsychologyWriting Process

Ego-Butter: How to Give a Copy Critique

I’ve gotten a few copy critiques in my day. I crave them, no matter how harsh, because that’s what makes the writing better....

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Copywriting SecretsCreativityPsychologyWriting ProcessWriting Style

A Surprising Storytelling Secret

I recently gave a Skype interview on how to use stories to make sales. I’m sure you guys know, I’ve talked about this a few...

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Copywriting SecretsCreativityKnow Your AudienceOffers and ClosesPsychologyResearchWriting Style

7 MORE Ways to Thank Your Customers Like You Mean It

In the last post, we figured out how to heap lots of “thanks” upon the plates of our best customers. And yet, like a plump...

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