Psychology

Copywriting SecretsCreativityKnow Your AudienceOffers and ClosesPsychology

Seven Ways to Say Thanks…

‘Tis the season of giving — giving “thanks” that is, at least in the U.S. Yes, it’s Thanksgiving week, where...

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CreativityFact BoxPsychologyScientific Selling

Are You Creative?

There is no "Creativity Quotient" (C.Q.) test that measures how creative you are. But the same Scientific American research found that...

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ConfidenceCopywriting SecretsCreativityFinding the BenefitHeadlines and LeadsKnow Your AudiencePsychologyScientific Selling

CR #485: Which Promises Work Best?

Sponsor: How to Start Selling Yourself as a Copy Expert Sponsor: 17 Ways to Make $17,000 From Your Desk Chair “That’s right...

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Copywriting SecretsFinding the BenefitKnow Your AudiencePsychologyResearchScientific Selling

Time to Get in Touch With Your Inner “Snooki?”

There's a show, apparently, called the "Jersey Shore." Maybe you've seen it. I haven't, but I'm wondering if I should......

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Freelancer TipsProcrastinationPsychologyWriting Process

The Curse of the Modern Age

“For a list of the ways technology has failed to improve the quality of life,” says Alice Kahn, “please press...

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CreativityFact BoxPsychologyResearchScientific SellingWriting Process

Beat the Natural Limit on Creativity

I'm sure, by now, you've heard that there are "right-brained" and "left-brained" people. The idea is that "left-brained" people are the...

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Copywriting SecretsFinding the BenefitFun and GamesKnow Your AudiencePsychologyScientific Selling

A Persuasion Secret Toddlers Teach

Every copywriter should have a kid. Seriously. How so? By way of explanation, let’s start here: Everything we do is dictated by the...

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Copywriting SecretsCreativityFinding the BenefitHeadlines and LeadsKnow Your AudiencePsychologyResearchWriting ProcessWriting Style

The Dark Side of Testimonial-Driven Sales Copy

In my experience, testimonials almost always enhance a promo package… except… when they don’t. What might make for a bad...

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ConfidenceFinding the BenefitKnow Your AudienceOffers and ClosesPsychologyScientific Selling

Is Your Product Trapped in “Commodity Hell?”

I shaved this morning thinking about "commodity hell." That's when a market for a product is so crowded, every product is virtually the...

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Finding the BenefitKnow Your AudienceOffers and ClosesPsychologyScientific SellingWriting Style

How Sid Sold So Many Suits

Sid and Harry run a tailor shop in New York City. If you can picture it, Sid is the salesman working the floor, while Harry works over the...

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