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The Transubstantiation of a Cheeseburger

Sometime back, I read the book "Fast Food Nation." In many places, the book is the anti-junk diatribe I expected. And it also takes pain to...

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Imagine If Everyone “Sold” This Way…

* Republished from Nov. 2008, because… property markets might be looking a little more “up” these days, but…...

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Copywriting SecretsOffers and ClosesUncategorizedWriting Style

What’s Your Best Offer?

"Other people paint beautifully on canvas or write wonderful poetry," Donald Trump once said, "I like making deals. Preferably big ones."...

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Resolutions for Copywriters

What’s the best thing you can do during uncertain times? According to billionaire Warren Buffet and plenty of others, the thing to do...

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The Chemistry of Persuasion

Your new sales goal:  To make your prospect’s blood gush with “oxytocin.”  What is oxytocin?  An article in the New...

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Why Simple Writing Works Better

Someone once asked me… Why I would, so often… (At least in copy)… Use so many… One-line sentences… And so...

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