Writing Process How writers write.

ConfidenceCopywriting SecretsFact BoxFreelancer TipsGetting ClientsGetting PaidWriting Process

7 Easy Ways to Get More From Writers

What’s the single best way to make sure you get what you want out of the writers you’ll hire? I’ll give you not just one...

Continue reading

ConfidenceCopywriting SecretsCreativityProcrastinationResearchWriting ProcessWriting Style

How to Write Faster

Regardless of what kind of writing you do, says a study from the National Writing Project of Louisiana, three key components seemed to...

Continue reading

ConfidenceProcrastinationWriting Process

The Procrastinator’s Creed

Somebody wrote this, somewhere. But as far as I can tell, he or she never got around to signing it. So how about we just run the following...

Continue reading

ConfidenceCopywriting SecretsCreativityProcrastinationResearchScientific SellingWriting Process

The Two Best Ways to Beat Writer’s Block

Seriously, I don't much believe in writer's block. Oh, there have been times I don't know what to write. And even times I've felt a little...

Continue reading

CreativityFinding the BenefitWriting Process

The Positioning Myth

In the classic marketing book, "Positioning: The Battle for Your Mind," authors Trout and Ries made it clear. In any marketing challenge,...

Continue reading

Copywriting SecretsCreativityFinding the BenefitFun and GamesResearch

How Curiosity Can Save a Copywriter

Somebody once asked David Ogilvy for a list of traits that matter most when hiring copywriters. Above all, he said, they have to have an...

Continue reading

Copywriting SecretsCreativityResearchWriting Process

Idea Angst and How to Beat It

You hear a lot about something called “writer’s block.” Then there’s that thing we all used to get when most...

Continue reading

ConfidenceCopywriting SecretsCreativityResearch

The World’s Most Famous Copywriter?

Claude Hopkins looks like a crotchedty chemist. Or a vacuum cleaner salesman. At least, he does in most of the pictures you’ll find...

Continue reading

ConfidenceFreelancer TipsGetting ClientsGetting PaidProcrastination

Make the Most of It, Starting Now…

Sometimes, it's all too easy for your best intentions to... er... fall flat on their face. I'm sure you know what I mean, especially this...

Continue reading

Copywriting SecretsCreativityDigital CopywritingKnow Your AudiencePsychologyWriting Process

A Direct-Mail Designer’s Open Letter (to Copywriters)

We write plenty here about writing copy, but not so much about how it should look when it hits the mail (or the web). Lucky for us,...

Continue reading