Writing Process How writers write.

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How Curiosity Can Save a Copywriter

Somebody once asked David Ogilvy for a list of traits that matter most when hiring copywriters. Above all, he said, they have to have an...

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10 Proven Ways To Make Your Message “Go Viral”

First, can I confess something? I hate talking about “content” like this. It’s the word itself. So cold, so academic. It...

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Idea Angst and How to Beat It

You hear a lot about something called “writer’s block.” Then there’s that thing we all used to get when most...

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The World’s Most Famous Copywriter?

Claude Hopkins looks like a crotchety chemist. Or a vacuum cleaner salesman. At least, he does in most of the pictures you’ll find of...

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How To Tame Technology

One thing that's definitely true about the world of online marketing is that it has closed distances and allowed lots of small "niche"...

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Why I’m a Fool For Cupertino

It’s shameless, really, the way I dote. To some of my friends, it’s even downright embarrassing. Yes, I confess, I’m...

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Better Than Money

“We must not be free because we claim freedom, but because we practice it.” – William Faulkner My friend Paul...

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Finding the Elephant…

What's it mean to be "creative?" Says the great John Cleese, that's an almost impossible question to answer. Easier is to ask yourself,...

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Sleep, The Ultimate Writing Tool

Sleep, it turns out, gives your brain time to "repack" the day's collected memories for longer-term storage. In the process, your powers...

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Which Sells Best, Stories or Stats?

Carnegie-Mellon, says the book “Made to Stick,” did a study. They invited participants in to take a survey. The topic...

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