Writing Process How writers write.

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7 MORE Ways to Thank Your Customers Like You Mean It

In the last post, we figured out how to heap lots of “thanks” upon the plates of our best customers. And yet, like a plump...

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Why Only Some People Are “Creative”

On D-Day, hundreds of thousands of Allied troops pulled off the largest invasion in history, forcing their way into Nazi-occupied Europe....

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#486: A Sweet, Dark History of the Promise Lead

When writing a Promise-Driven Lead, where should you start? The default for most marketers is to study the product and just figure out what...

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10 “Speed-Copy” Secrets

The better you get at writing good copy, the more clients will want access to your time. In the beginning, you'll want to give it to them....

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Can You Judge a Customer By His… Computer

A few years back, Apple had a long-running ad campain, “I’m a Mac, I’m a PC.” It worked, but why? Perhaps because...

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CreativityKnow Your AudienceWriting Process

Brainstorming For One

You brainstorm to get ideas when you have none. Ideally, you do so in a group. So you can feed off each other. So you can legitimize...

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Copywriting SecretsCreativityFinding the BenefitHeadlines and LeadsKnow Your AudiencePsychologyWriting ProcessWriting Style

What’s The “Big Idea?”

What’s the single toughest secret you’ll ever learn, if you hope to blow the doors off the world of writing sales copy? For all...

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The One Thing Good Copy Can’t Fix

Have you ever seen a movie with a great director... an all-star cast... and a screenplay you wouldn't use to line a litter box? No matter...

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Breakthrough Thinking in Five Simple Steps

"Ideas are like rabbits," John Steinbeck once said, "You get a couple and learn how to handle them and pretty soon you have a dozen." ...

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Thinking Inside The Box

What is creativity? I'm sure you've heard the cliche that gets kicked around, about the value of thinking "outside the box." But in my...

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