Writing Process How writers write.

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How to Write in Your Sleep

“Sleep,” said Shakespeare, “rock thy brain.” Study after study shows it, a good night’s sleep makes for a...

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Good News For the Creatively Challenged

While many of us have a bias in either creative or rational powers, the fact is that most people have both halves of their brain kicking...

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The Single Secret to Success?

My old friend Michael Masterson ran a fascinating piece of info, which he had picked up from a book by writer Tom Bay, about Harvard...

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How Other Writers Get “In the Mood”

What's the parallel between writers? No matter how different their writing routines, each of these writers -- and thousands of others who...

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When Clichés Work “Like Gangbusters”

I joked in an issue of my e-letter about writing “good,” and got a note from a reader soon after that said… “So there I...

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Fact BoxWriting Process

What Time Do Real Writers Get Up?

What time do real writers get out of bed? It's a good question, regardless of what kind of writing you do... ...

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How to Tell if You’re a “Natural Born” Copywriter

A personal confession: I don’t just like being a copywriter. I also happen to like copywriters in general. As people, I mean. Why?...

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ProcrastinationWriting Process

Gene Schwartz’s 33-minute Secret

Get a kitchen timer and put it on your desk. Set it for 33 minutes. Now start writing. Write anything.  Just fill the page. If you...

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The Details That Close Sales

Any good copywriter also knows that when you really... really... want to make for a powerful sales pitch, digging into the small details...

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Ego-Butter: How to Give a Copy Critique

I’ve gotten a few copy critiques in my day. I crave them, no matter how harsh, because that’s what makes the writing better....

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