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Sales Secrets from a Novel Writer

Do rules of writing great fiction come in handy when you're writing to make a sale? Conventional wisdom might say no, since sales writing...

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The Dark Side of Testimonial-Driven Sales Copy

It’s always a great idea to throw lots of testimonials into your copy. Except when it isn’t. Here are some times when you might...

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Nine Rules For Writing Blogs & Ezines

I've written the "Copywriters Roundtable" ezine for many years. I've worked with many others who write ezines. And I've received ezines...

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Is Social Networking… TOO Social?

Time magazine did a back-o’-the-napkin calculation.  Suppose you estimate about five million of these “25 Random Things”...

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7 Easy Ways to Get More From Writers

What’s the single best way to make sure you get what you want out of the writers you’ll hire? I’ll give you not just one...

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How to Write Faster

Regardless of what kind of writing you do, says a study from the National Writing Project of Louisiana, three key components seemed to...

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The Procrastinator’s Creed

Somebody wrote this, somewhere. But as far as I can tell, he or she never got around to signing it. So how about we just run the following...

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The Two Best Ways to Beat Writer’s Block

Seriously, I don't much believe in writer's block. Oh, there have been times I don't know what to write. And even times I've felt a little...

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The Positioning Myth

In the classic marketing book, "Positioning: The Battle for Your Mind," authors Trout and Ries made it clear. In any marketing challenge,...

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How Curiosity Can Save a Copywriter

Somebody once asked David Ogilvy for a list of traits that matter most when hiring copywriters. Above all, he said, they have to have an...

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