Confidence • Creativity • Fact Box
Confidence • Copywriting Secrets • Creativity • Finding the Benefit • Headlines and Leads • Know Your Audience • Psychology • Scientific Selling
Confidence • Copywriting Secrets • Creativity • Research • Scientific Selling • Writing Process
Confidence • Copywriting Secrets • Creativity • Procrastination • Research • Writing Process
Confidence • Creativity • Fun and Games
Confidence • Copywriting Secrets • Finding the Benefit • Offers and Closes • Writing Process
June 13, 2017
What is creativity? I'm sure you've heard the cliche that gets kicked around, about the value of thinking "outside the box." But in my...
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Freelancer Tips • Procrastination • Psychology • Writing Process
June 12, 2017
“For a list of the ways technology has failed to improve the quality of life,” says Alice Kahn, “please press...
Fact Box • Procrastination
May 29, 2017
Time magazine did a back-o’-the-napkin calculation. Suppose you estimate about five million of these “25 Random Things”...
Confidence • Copywriting Secrets • Creativity • Procrastination • Research • Writing Process • Writing Style
May 17, 2017
Regardless of what kind of writing you do, says a study from the National Writing Project of Louisiana, three key components seemed to...
Confidence • Procrastination • Writing Process
May 12, 2017
Somebody wrote this, somewhere. But as far as I can tell, he or she never got around to signing it. So how about we just run the following...
Confidence • Copywriting Secrets • Creativity • Procrastination • Research • Scientific Selling • Writing Process
May 10, 2017
Seriously, I don't much believe in writer's block. Oh, there have been times I don't know what to write. And even times I've felt a little...
Copywriting Secrets • Creativity • Know Your Audience • Procrastination • Psychology • Research • Scientific Selling • Videos • Writing Process
April 13, 2017
What's it mean to be "creative?" Says the great John Cleese, that's an almost impossible question to answer. Easier is to ask yourself,...
Confidence • Copywriting Secrets • Procrastination • Writing Process
March 25, 2017
"It is a great thing," said Cicero, "to know our vices." With that in mind, let's dig in and take a look at some positively poison habits...
Confidence • Creativity • Fact Box • Procrastination • Psychology
March 18, 2017
My old friend Michael Masterson ran a fascinating piece of info, which he had picked up from a book by writer Tom Bay, about Harvard...
Copywriting Secrets • Creativity • Fact Box • Procrastination • Research • Writing Process
March 17, 2017
What's the parallel between writers? No matter how different their writing routines, each of these writers -- and thousands of others who...
