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Breakthrough Thinking in Five Simple Steps

"Ideas are like rabbits," John Steinbeck once said, "You get a couple and learn how to handle them and pretty soon you have a dozen." ...

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Thinking Inside The Box

What is creativity? I'm sure you've heard the cliche that gets kicked around, about the value of thinking "outside the box." But in my...

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Beat the Natural Limit on Creativity

I'm sure, by now, you've heard that there are "right-brained" and "left-brained" people. The idea is that "left-brained" people are the...

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The Dark Side of Testimonial-Driven Sales Copy

It’s always a great idea to throw lots of testimonials into your copy. Except when it isn’t. Here are some times when you might...

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How to Write Faster

Regardless of what kind of writing you do, says a study from the National Writing Project of Louisiana, three key components seemed to...

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The Two Best Ways to Beat Writer’s Block

Seriously, I don't much believe in writer's block. Oh, there have been times I don't know what to write. And even times I've felt a little...

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How Curiosity Can Save a Copywriter

Somebody once asked David Ogilvy for a list of traits that matter most when hiring copywriters. Above all, he said, they have to have an...

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Idea Angst and How to Beat It

You hear a lot about something called “writer’s block.” Then there’s that thing we all used to get when most...

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The World’s Most Famous Copywriter?

Claude Hopkins looks like a crotchety chemist. Or a vacuum cleaner salesman. At least, he does in most of the pictures you’ll find of...

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Finding the Elephant…

What's it mean to be "creative?" Says the great John Cleese, that's an almost impossible question to answer. Easier is to ask yourself,...

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