Research Where to find what you need to build a strong marketing message.

ConfidenceCopywriting SecretsCreativityProcrastinationResearchWriting ProcessWriting Style

How to Write Faster

Regardless of what kind of writing you do, says a study from the National Writing Project of Louisiana, three key components seemed to...

Continue reading

ConfidenceCopywriting SecretsCreativityProcrastinationResearchScientific SellingWriting Process

The Two Best Ways to Beat Writer’s Block

Seriously, I don't much believe in writer's block. Oh, there have been times I don't know what to write. And even times I've felt a little...

Continue reading

Copywriting SecretsCreativityFinding the BenefitFun and GamesResearch

How Curiosity Can Save a Copywriter

Somebody once asked David Ogilvy for a list of traits that matter most when hiring copywriters. Above all, he said, they have to have an...

Continue reading

Copywriting SecretsCreativityResearchWriting Process

Idea Angst and How to Beat It

You hear a lot about something called “writer’s block.” Then there’s that thing we all used to get when most...

Continue reading

ConfidenceCopywriting SecretsCreativityResearch

The World’s Most Famous Copywriter?

Claude Hopkins looks like a crotchedty chemist. Or a vacuum cleaner salesman. At least, he does in most of the pictures you’ll find...

Continue reading

Copywriting SecretsCreativityKnow Your AudienceProcrastinationPsychologyResearchScientific SellingVideosWriting Process

Finding the Elephant…

What's it mean to be "creative?" Says the great John Cleese, that's an almost impossible question to answer. Easier is to ask yourself,...

Continue reading

ConfidenceCopywriting SecretsCreativityFact BoxFinding the BenefitHeadlines and LeadsKnow Your AudiencePsychologyQ&AResearchScientific SellingWriting Style

Which Sells Best, Stories or Stats?

Sponsors: How to Start Selling Yourself as a Copy Expert 17 Ways to Make $17,000 From Your Desk Chair...

Continue reading

Fact BoxFreelancer TipsResearchTruth in AdvertisingWriting Process

What Copywriters Should Know About Copyrights

It’s embarrassing the number of I’ve times had to explain: “copywriting” and “copyrights” have next to...

Continue reading

ConfidenceCopywriting SecretsGetting ClientsKnow Your AudiencePsychologyResearchScientific SellingWriting Style

How to Ace Any Job Interview

Interviewers will tell you, they hire based on qualifications… experience… results… and so on and so forth, blah blah,...

Continue reading

ConfidenceCreativityResearchWriting Process

Good News For the Creatively Challenged

While many of us have a bias in either creative or rational powers, the fact is that most people have both halves of their brain kicking...

Continue reading