Research Where to find what you need to build a strong marketing message.

Copywriting SecretsCreativityFinding the BenefitHeadlines and LeadsKnow Your AudiencePsychologyResearchWriting ProcessWriting Style

The Dark Side of Testimonial-Driven Sales Copy

It’s always a great idea to throw lots of testimonials into your copy. Except when it isn’t. Here are some times when you might...

Continue reading

ConfidenceCopywriting SecretsCreativityProcrastinationResearchWriting ProcessWriting Style

How to Write Faster

Regardless of what kind of writing you do, says a study from the National Writing Project of Louisiana, three key components seemed to...

Continue reading

ConfidenceCopywriting SecretsCreativityProcrastinationResearchScientific SellingWriting Process

The Two Best Ways to Beat Writer’s Block

Seriously, I don't much believe in writer's block. Oh, there have been times I don't know what to write. And even times I've felt a little...

Continue reading

Copywriting SecretsCreativityFinding the BenefitFun and GamesResearch

How Curiosity Can Save a Copywriter

Somebody once asked David Ogilvy for a list of traits that matter most when hiring copywriters. Above all, he said, they have to have an...

Continue reading

Copywriting SecretsDigital CopywritingHeadlines and LeadsPsychologyResearchScientific SellingWriting ProcessWriting Style

10 Proven Ways To Make Your Message “Go Viral”

First, can I confess something? I hate talking about “content” like this. It’s the word itself. So cold, so academic. It...

Continue reading

Copywriting SecretsCreativityResearchWriting Process

Idea Angst and How to Beat It

You hear a lot about something called “writer’s block.” Then there’s that thing we all used to get when most...

Continue reading

ConfidenceCopywriting SecretsCreativityResearch

The World’s Most Famous Copywriter?

Claude Hopkins looks like a crotchety chemist. Or a vacuum cleaner salesman. At least, he does in most of the pictures you’ll find of...

Continue reading

Copywriting SecretsCreativityKnow Your AudienceProcrastinationPsychologyResearchScientific SellingVideosWriting Process

Finding the Elephant…

What's it mean to be "creative?" Says the great John Cleese, that's an almost impossible question to answer. Easier is to ask yourself,...

Continue reading

ConfidenceCopywriting SecretsCreativityFact BoxFinding the BenefitHeadlines and LeadsKnow Your AudiencePsychologyQ&AResearchScientific SellingWriting Style

Which Sells Best, Stories or Stats?

Carnegie-Mellon, says the book “Made to Stick,” did a study. They invited participants in to take a survey. The topic...

Continue reading

Fact BoxFreelancer TipsResearchTruth in AdvertisingWriting Process

What Copywriters Should Know About Copyrights

It’s embarrassing the number of I’ve times had to explain: “copywriting” and “copyrights” have next to...

Continue reading

Pin It on Pinterest