Comments for "Learn to Sell or Else..."

Comment on How Ben Franklin Learned to Write by 4 tips for teaching the strong-willed writer — In Our Write Minds

4 tips for teaching the strong-willed writer — In Our Write Minds — Mon, 14 May 2012 11:17:06 +0000

[...] Ben Franklin taught himself to write by studying and imitating great books. Samuel Johnson, who compiled the first English dictionary, [...]

Comment on The World’s Most Famous Copywriter? by Free Resources for Copywriters | CopywriterBooks.com

Free Resources for Copywriters | CopywriterBooks.com — Wed, 09 May 2012 00:35:36 +0000

[...] This version is from John Forde’s excellent Copywriter’s Roundtable website, in his 2009 blog post about Claude [...]

Comment on A Painful Lesson in Supreme Service by drawer microwave

drawer microwave — Tue, 24 Apr 2012 03:07:55 +0000

Sds blog…

[...] Read the full article and leave your comments at the SDS Blog. [...]…

Comment on How to Write in Your Sleep by Barbara Nations

Barbara Nations — Tue, 03 Apr 2012 16:00:25 +0000

>>REM sleep, when your eyes are darting under your eyelids, somehow reinforces and sorts the information<<

Absolutely agree with you. I began to notice when I go to bed with a mess in my head.
REM sleep may be critical for learning and for day-to-day mood regulation.

Comment on Can You Judge a Customer By His Cover? by jackforde

jackforde — Tue, 03 Apr 2012 15:50:53 +0000

Yes, yes… but my guess, across the board, is that it’s true. And I can ‘fess up… I’m one of ‘em.

I think it’s because Mac users are such zealots, we/they attract a higher number of the tech-obsessed crowd. Around our house, I use my iPod as a remote to select music and movies for the kids on our Mini which is hooked up to the TV. At parties, I reverse it and use the iPad to run the playlists for the iPod hooked up to the stereo.

When I run, the Nike+ unit in my sneaker tells my iPod via Bluetooth how far I’ve run, how fast, and how many calories I’ve burned… plus how much further or faster I need to go to meet my targets. I’ve got an alarm clock that tracks my sleep patterns and a scale that tracks my weight too. And everything in this paragraph gets uploaded automatically to a private online database.

Our mini is a network hub with a hard drive with over 150 kid movies that we can stream locally or from another continent. We’ve got a central hard-drive running automatic 24-hour backup. And my laptop doubles as a screen-controlling tech support for all the other machines, both here and — when requested — in relatives’ homes 3,000 miles away.

Disgusting, isn’t it?

Meanwhile, a lot of PC users barely use their machines for more than email and web surfing.

Alas.

Comment on Can You Judge a Customer By His Cover? by Donnie Bryant

Donnie Bryant — Tue, 03 Apr 2012 13:24:37 +0000

“Believe it or not, Mac people are more likely to think of themselves as tech-savvy nerds.” I had to chortle at that line.

This is a great article, John. Most companies don’t know their customers this well. Most don’t see the need to. Most marketers aren’t sure what to do with this kind of data.

But for the big idea “creatives,” the ones prepared to dig and think critically, these statistics may yield the ammunition to create incredibly persuasive sales messages.

Awesome.

Comment on Gene Schwartz’s 33-minute Secret by Victor W Carroll

Victor W Carroll — Sun, 12 Feb 2012 22:30:18 +0000

Doing this working 33 minutes hard then restfully restfully is the Big Key enacting the mind for plowing through creative copywriting to any and all triumphant finishes!….Victor Carroll

Comment on 7 MORE Ways to Thank Your Customers Like You Mean It by Jen Rotman

Jen Rotman — Tue, 20 Dec 2011 15:23:47 +0000

John, Great list of ideas. Thank you! One of the best examples I’ve ever encountered of giving thanks to customers is this: The realtor who sold my sister and my brother-in-law their home sends them a box of goodies every Christmas (along with a few of his business cards, of course) and a beautiful card. Each July he invites all his past customers to make appointments with a local photographer who takes their family portraits–all on the realtor’s dime. My sister and brother-in-law have given his name and business card to anyone who asks about a realtor. In fact they praise him at every opportunity. Multiply that kind of lip service by the likely dozens of past clients he’s had and this is a sure recipe for referrals.

Comment on Copywriting Jargon… Once Difficult, Now Easy! by jackforde

jackforde — Tue, 13 Dec 2011 22:53:59 +0000

job » Thanks Job, for the compliment… and if I were you, I wouldn’t worry… the industry changes so fast these days, many of the buzzwords come and go before you’ll even notice!

Comment on The Dark Side of Testimonial-Driven Sales Copy by jackforde

jackforde — Tue, 13 Dec 2011 22:51:56 +0000

Brandon » None with specific numbers, I’m afraid. At least not at my fingertips. An excellent site that deals with exactly that kind of precision, though, is Anne Holland’s “whichtestwon.com”:

http://whichtestwon.com

Definitely worth checking out!