According to research collected by the Nielsen Ratings Service, the Washington Post, and several D.C. research groups…
* Only 17% of all Americans can name any three members of the U.S. Supreme Court. Meanwhile, 59% of Americans could name all Three Stooges.
* In the average home, the television is on for 7 hours and 40 minutes per day.
* From January to September of the 2004 presidential elections, the major candidates spent $342 million on issue-based TV ads. 61% of those ads were centered on attacking the character and track record of the opposing candidate.
* Those totals ran much higher for the 2008 election.
* The amount of television shown to negatively impact a child’s academic performance is 10 hours per week.
* The average child between ages 2 and 17, however, watches 19 hours and 40 minutes per week.
* That’s the equivalent of about 43 straight days of TV-watching per year.
* 75% of U.S. teenagers know that the Beverly Hills zip code is “90210”; only 25% know the U.S. Constitution was written in Philadelphia.
* 54% of 4 to 6 year olds report they’d rather watch TV than spend time with their fathers.
* The brain waves you experience while watching television — almost regardless of what you’re watching at the time — are less active than those you experience while driving on long stretch of straight highway or even while sleeping.
* Your metabolic rate also runs about 16% slower when you’re just sitting there watching TV. No wonder “couch potatoes” are so quick to plump up.
I know this isn’t exactly an issue with a clear correlation to the world of copywriting. The bottom line is, however, we’re better thinkers when we’re less active watchers. Do yourself and the world a favor. Kill your television.
P.S. Strangely enough, a new study from the University of California shows that Internet use can actually boost your brain power. Especially in people ages 50 and up. Especially if you’re regularly reading sites like this one ; )
Last modified: January 11, 2018