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jackforde wrote a new post, Does Sex Really “Sell?” 5 days, 22 hours ago
Does sex really sell?Not necessarily.
In a poll that showed up on BizReport.com, the older the prospect you’re targeting, the more likely they are to dislike s*xy ads.
I say that, by the way, thinking […]
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jackforde wrote a new post, Was Steve Right? 1 month, 1 week ago
Silly shorts aside, in the video below Steve Jobs bares what he sees as the soul of Apple’s famous “Think Different” campaign just after it was written.
I’ll let you watch to hear what he says is the “why” […]
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jackforde commented on the post, Can You Judge a Customer By His Cover? 1 month, 2 weeks ago
Yes, yes… but my guess, across the board, is that it’s true. And I can ‘fess up… I’m one of ‘em.
I think it’s because Mac users are such zealots, we/they attract a higher number of the tech-obsessed crowd. […]
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jackforde wrote a new post, Can You Judge a Customer By His Cover? 1 month, 2 weeks ago
Or maybe that title should read: “Can you judge a customer by his… computer?”You’d have to live on the moon to have missed Apple’s long running ad campaign, “I’m a Mac, I’m a PC.” It was textbook […]
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jackforde wrote a new post, The Curse of the Modern Age 3 months ago
“For a list of the ways technology has failed to improve the quality of life,” says Alice Kahn, “please press three.”I’m sure you know what she’s talking about.
And even if you don’t, let me ask you this: […]
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jackforde wrote a new post, A Surprising Storytelling Secret 4 months ago
I recently gave a Skype interview on how to use stories to make sales. I’m sure you guys know, I’ve talked about this a few times in my weekly e-letter (see the sign up box on this page).
We even had a full […]
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jackforde wrote a new post, Let The Bells Ring… 4 months, 3 weeks ago
The Very Best Wishes for the rest of the Holiday Season and for all of 2012 and beyond. Below, a little something to keep you busy on New Year’s Day…
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jackforde wrote a new post, 7 MORE Ways to Thank Your
Customers Like You Mean It 5 months ago
In the last post, we figured out how to heap lots of “thanks” upon the plates of our best customers. And yet, like a plump uncle, the customers sidle up to the table for more. Should we give it to ‘em?
Sure, […]
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jackforde commented on the post, Copywriting Jargon… Once Difficult, Now Easy! 5 months, 1 week ago
job » Thanks Job, for the compliment… and if I were you, I wouldn’t worry… the industry changes so fast these days, many of the buzzwords come and go before you’ll even notice!
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jackforde commented on the post, The Dark Side of Testimonial-Driven Sales Copy 5 months, 1 week ago
Brandon » None with specific numbers, I’m afraid. At least not at my fingertips. An excellent site that deals with exactly that kind of precision, though, is Anne Holland’s […]
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jackforde wrote a new post, Seven Ways to Say Thanks… 6 months ago
‘Tis the season of giving — giving “thanks” that is, at least in the U.S.Yes, it’s Thanksgiving week, where my American compatriots are prepping to stuff turkeys, stuff themselves, and welcome family and […]
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jackforde wrote a new post, Thought Different 7 months, 2 weeks ago
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jackforde commented on the post, When Clichés Work “Like Gangbusters” 7 months, 4 weeks ago
Judith » Thanks! I hope one day to make typos my trademark… it would save me a lot of time and embarassment…. embarrasment… wait, embarrassment. Yes, that’s it.
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jackforde wrote a new post, When Clichés Work “Like Gangbusters” 7 months, 4 weeks ago
I joked in an issue of my e-letter about writing “good,” and got a note from a reader soon after that said…“So there I was reading my favorite newsletter writer and I come across, ‘For career success: lather, […]
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jackforde commented on the post, When Clichés Work “Like Gangbusters” 8 months ago
Kim Grass » Hi Kim, you are not “mere”… and many thanks for catching those! May I take some consolation in this: I had a Jesuit history teacher who used to say, “A slip of the tongue (or hand) is not a slip of […]
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jackforde commented on the blog post How to Write in Your Sleep 8 months, 1 week ago
Ann Jordan-Mills » Not to worry Ann, I don’t always — even rarely — make it as early as I should either. And I pay for it! I’ve tried both the night owl approach and the waking early myself, and without question, more sleep and getting started earlier has always had the bigger payoff.
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jackforde wrote a new blog post: Ten Years After 8 months, 2 weeks ago
This has almost nothing to do with copywriting, but if you don’t mind — and even if you do — I’m going to continue anyway, yes? See, these days, you’ll already seen and heard some heartbreaking tributes to the Twin Towers and, well, all that. I’d like to kick in for a second with a [...]
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jackforde commented on the blog post What Copywriters Should Know About Copyrights 8 months, 2 weeks ago
Copywriter Johannesburg » I kid you not, it happens. I’ve had people ask me how they can protect a story idea or a song they wrote. I tell them that all I do is draw the little circle around the “c” and leave the rest to someone else.
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jackforde wrote a new blog post: How to Write in Your Sleep 9 months, 1 week ago
“Sleep,” said Shakespeare, “rock thy brain.” Study after study shows it, a good night’s sleep makes for a sharper, more productive mind. And yet, your average worker gets 6 hours and 55 minutes. With half of those saying they were doing work up until an hour before going to bed. A badge of honor worth [...] -
jackforde commented on the blog post How Sid Sold So Many Suits 10 months, 3 weeks ago
Hi Codrut… any ideas? Yep, dozens of ‘em! The main principle here, mentioned above as the “law of contrasts,” is only that you show comparative pricing. This only happens to be a funny example of that very flexible principle. For instance, a sales close in print that names the price and then slashes through the [...]
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