Know Your AudiencePsychologyResearchScientific Selling

Can You Judge a Customer By His Cover?

Or maybe that title should read: “Can you judge a customer by his… computer?” You’d have to live on the moon to have...

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CreativityKnow Your AudienceWriting Process

Brainstorming For One

You brainstorm to get ideas when you have none. Ideally, you do so in a group. So you can feed off each other. So you can legitimize...

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Copywriting Secrets

Writing Ads That Let You Sleep at Night

The unflinching principle of all successfuladvertising… all marketing… all business… and all relationships… is also...

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Copywriting SecretsFact BoxKnow Your Audience

The Secret to Selling to Seniors

To lump together the "older generation" is to include every race; every economic, religious, and political background; every level of...

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Uncategorized

The Chemistry of Persuasion

Your new sales goal:  To make your prospect’s blood gush with “oxytocin.”  What is oxytocin?  An article in the New...

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Copywriting SecretsCreativityFinding the BenefitHeadlines and LeadsKnow Your AudiencePsychologyWriting ProcessWriting Style

What’s The “Big Idea?”

What’s the single toughest secret you’ll ever learn, if you hope to blow the doors off the world of writing sales copy? For all...

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Fact BoxGetting ClientsGetting Paid

How Much Money Do You (Deserve To) Make?

“Money,” Woody Allen once said, “is nice to have — if only for financial reasons.” Or as one of my...

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ConfidenceCreativityFact Box

Can Music Make You More Creative?

I’ve noted often how strange it was that so many copywriters play instruments. And wondered, too, whether listening to music…...

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Getting Clients

How To Make a Sale Without Even Trying

A great piece of sales copy can show up where you'd least expect it. With an impact you might not expect either. At levels you never...

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Copywriting SecretsWriting Style

Five Punctuation “Mistakes” You Should Make

Naturally, you don't want to use these recklessly. They're garnish on a piece of prose, spice to make it interesting. And a little...

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