Copywriting SecretsCreativityKnow Your AudienceOffers and ClosesPsychology

Seven Ways to Say Thanks…

Why thank customers? The short answer, of course, is “why not?” Unless you were raised by wolverines, it’s a common...

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Copywriting SecretsOffers and ClosesWriting Process

The One Thing Good Copy Can’t Fix

Have you ever seen a movie with a great director... an all-star cast... and a screenplay you wouldn't use to line a litter box? No matter...

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CreativityFun and GamesWriting Style

Analogies Gone Wild

Analogies can be a powerful tool when used well. But, like a parachute made from a volleyball net, they can sabotage your message when...

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CreativityFact BoxPsychologyScientific Selling

Are You Creative?

There is no "Creativity Quotient" (C.Q.) test that measures how creative you are. But the same Scientific American research found that...

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Fact BoxKnow Your Audience

The Boomer’s NEXT Marketing Mega-Wave

When Kathleen retired recently, it was national news. Why? Precisely because, at the moment I write this, Kathleen is exactly 62 years, one...

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ConfidenceCopywriting SecretsCreativityFinding the BenefitHeadlines and LeadsKnow Your AudiencePsychologyScientific Selling

Which Promises Work Best?

“That’s right – it filets, it chops, it dices and slices. It never stops. It lasts a lifetime, mows your lawn, and it...

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ConfidenceCopywriting SecretsCreativityResearchScientific SellingWriting Process

Breakthrough Thinking in Five Simple Steps

"Ideas are like rabbits," John Steinbeck once said, "You get a couple and learn how to handle them and pretty soon you have a dozen." ...

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ConfidenceCopywriting SecretsCreativityProcrastinationResearchWriting Process

Thinking Inside The Box

What is creativity? I'm sure you've heard the cliche that gets kicked around, about the value of thinking "outside the box." But in my...

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Freelancer TipsProcrastinationPsychologyWriting Process

The Curse of the Modern Age

“For a list of the ways technology has failed to improve the quality of life,” says Alice Kahn, “please press...

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Copywriting Secrets

How Ben Franklin Learned to Write

Eight times, Ben Franklin crossed the Atlantic.  France, Spain, England, Ireland, the Netherlands, Germany — he hit them all. And...

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