ConfidenceFreelancer TipsGetting Paid

Advice to a Young Writer

“If I had to give young writers advice, I would say don’t listen to writers talking about writing or themselves.” –...

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ConfidenceCreativityPsychologyWriting Process

How to Tell if You’re a “Natural Born” Copywriter

A personal confession: I don’t just like being a copywriter. I also happen to like copywriters in general. As people, I mean. Why?...

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ProcrastinationWriting Process

Gene Schwartz’s 33-minute Secret

Get a kitchen timer and put it on your desk. Set it for 33 minutes. Now start writing. Write anything.  Just fill the page. If you...

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ConfidenceCreativityFact BoxKnow Your Audience

The Marketing Test That Saved the World

In 1977 in the Horn of Africa... a marketing test saved the world. But let's back up just a second......

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The Details That Close Sales

Any good copywriter also knows that when you really... really... want to make for a powerful sales pitch, digging into the small details...

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Finding the BenefitTruth in Advertising

A Painful Lesson in Supreme Service

With a pivot and a leap, I landed back on another moving walkway ready for another full tilt run... when something went "pop" in my left...

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ConfidenceCopywriting SecretsGetting ClientsGetting PaidPsychologyWriting Process

Ego-Butter: How to Give a Copy Critique

I’ve gotten a few copy critiques in my day. I crave them, no matter how harsh, because that’s what makes the writing better....

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CreativityGetting Paid

Help Wanted…

Yours truly is looking for a little programming help with this website... SEO work, PHP fixes, bug repairs, etc. Know your way around...

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Copywriting SecretsCreativityPsychologyWriting ProcessWriting Style

A Surprising Storytelling Secret

I recently gave a Skype interview on how to use stories to make sales. I’m sure you guys know, I’ve talked about this a few...

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ConfidenceCopywriting SecretsCreativityFinding the BenefitResearchScientific SellingWriting Process

Brainstorming By the Rules

Alex Osborn, founder of a super-successful New York ad Agency and of the Creative Education Foundation, came up with a list of...

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