Copywriting SecretsCreativityFinding the BenefitHeadlines and LeadsKnow Your AudiencePsychologyWriting ProcessWriting Style

What’s The “Big Idea?”

What’s the single toughest secret you’ll ever learn, if you hope to blow the doors off the world of writing sales copy? For all...

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The Chemistry of Persuasion

Your new sales goal:  To make your prospect’s blood gush with “oxytocin.”  What is oxytocin?  An article in the New...

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Fact BoxGetting ClientsGetting Paid

How Much Money Do You (Deserve To) Make?

“Money,” Woody Allen once said, “is nice to have — if only for financial reasons.” Or as one of my...

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Can Music Make You More Creative?

I’ve noted often how strange it was that so many copywriters play instruments. And wondered, too, whether listening to music…...

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