Confidence • Copywriting Secrets • Getting Clients • Getting Paid • Psychology • Writing Process
Confidence • Copywriting Secrets • Creativity • Finding the Benefit • Research • Scientific Selling • Writing Process
Confidence • Copywriting Secrets • Getting Clients
Confidence • Creativity • Fact Box • Psychology • Scientific Selling • Writing Process
Confidence • Creativity • Finding the Benefit • Fun and Games
Confidence • Copywriting Secrets
Procrastination • Writing Process
March 1, 2018
Get a kitchen timer and put it on your desk. Set it for 33 minutes. Now start writing. Write anything. Just fill the page. If you...
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Confidence • Creativity • Fact Box • Know Your Audience
February 28, 2018
In 1977 in the Horn of Africa... a marketing test saved the world. But let's back up just a second......
Copywriting Secrets • Creativity • Headlines and Leads • Research • Scientific Selling • Writing Process • Writing Style
February 27, 2018
Any good copywriter also knows that when you really... really... want to make for a powerful sales pitch, digging into the small details...
Finding the Benefit • Truth in Advertising
February 26, 2018
With a pivot and a leap, I landed back on another moving walkway ready for another full tilt run... when something went "pop" in my left...
