Copywriting Secrets

What Trump Gets Seriously Wrong…

Nope, I’m not gearing up for a political diatribe. That’s not our beat. But when it comes to productivity, there’s been...

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We’ll Always Have Paris…

A REPOST… A lot of you guys have asked how we’ve fared here in Paris, after the shootings on Friday the 13th. I thank you for that....

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7 Easy Ways to Get More From Writers

What’s the single best way to make sure you get what you want out of the writers you’ll hire? I’ll give you not just one...

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The Transubstantiation of a Cheeseburger

Sometime back, I read the book "Fast Food Nation." In many places, the book is the anti-junk diatribe I expected. And it also takes pain to...

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