Confidence • Psychology
Confidence • Copywriting Secrets • Procrastination • Writing Process
Confidence • Creativity • Fact Box • Procrastination • Psychology
Confidence • Freelancer Tips • Getting Paid
Confidence • Creativity • Psychology • Writing Process
Confidence • Creativity • Fact Box • Know Your Audience
Confidence • Copywriting Secrets • Creativity • Fact Box • Finding the Benefit • Headlines and Leads • Know Your Audience • Psychology • Q&A • Research • Scientific Selling • Writing Style
July 8, 2018
Carnegie-Mellon, says the book “Made to Stick,” did a study. They invited participants in to take a survey. The topic...
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Fact Box • Freelancer Tips • Research • Truth in Advertising • Writing Process
July 7, 2018
It’s embarrassing the number of I’ve times had to explain: “copywriting” and “copyrights” have next to...
Confidence • Copywriting Secrets • Getting Clients • Know Your Audience • Psychology • Research • Scientific Selling • Writing Style
July 6, 2018
Interviewers will tell you, they hire based on qualifications… experience… results… and so on and so forth, blah blah,...
Copywriting Secrets • Finding the Benefit • Freelancer Tips • Know Your Audience • Offers and Closes • Truth in Advertising
July 5, 2018
Copywriters are hired guns. We usually don't create the products we sell, just get hired to sell them. So how, pray tell, are you supposed...
Copywriting Secrets • Finding the Benefit • Headlines and Leads • Know Your Audience
July 4, 2018
But in each case, what makes the headline work is not just empathy for a reader's concerns. That's only the hook. Where the copy works is...
