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Anger in the Age of E-Mail

It's natural to get angry. And certainly, some pretty hot-tempered, "hair-trigger" individuals have still managed to do some very great...

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Why I’m a Fool For Cupertino

It’s shameless, really, the way I dote. To some of my friends, it’s even downright embarrassing. Yes, I confess, I’m...

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ConfidenceCopywriting SecretsGetting ClientsGetting PaidWriting Process

Better Than Money

“We must not be free because we claim freedom, but because we practice it.” – William Faulkner My friend Paul...

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The Fastest Way to Master Copywriting

What's the fastest way to master copywriting? You could sign up for the courses online. You can read all the books. You can go to the...

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ConfidenceFinding the BenefitWriting Style

Life: Once Complicated, Now Easy

The Boomers, they predicted, would sideline their ambition for a life of luxury and convenience... and start yearning for something a...

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Are YOU Creative?

In the another post, we asked why some people are creative and others aren’t. This time around, let’s put it even more plain:...

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Finding the Elephant…

What's it mean to be "creative?" Says the great John Cleese, that's an almost impossible question to answer. Easier is to ask yourself,...

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Copywriting Secrets

How to “Stalk” a Client

Before you get the wrong idea, Cupcake, from looking at today’s “stalking” title… no, we are NOT about to review...

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What You Don’t Need to Get Ahead

Turns out that a survey of marketing execs from 32 different consumer-product companies showed a distinct disadvantage for companies that...

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ConfidenceGetting ClientsGetting Paid

What Marketers Do When Recession Looms

I've written before about what marketers and business owners can do in rough markets. Looking at what's going on right now, maybe I should...

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