ConfidenceCreativityFinding the BenefitKnow Your AudienceWriting ProcessWriting Style

Nine Rules For Writing Blogs & Ezines

I've written the "Copywriters Roundtable" ezine for many years. I've worked with many others who write ezines. And I've received ezines...

Continue reading

ConfidenceFinding the BenefitKnow Your AudienceOffers and ClosesPsychologyScientific Selling

Is Your Product Trapped in “Commodity Hell?”

I shaved this morning thinking about "commodity hell." That's when a market for a product is so crowded, every product is virtually the...

Continue reading

CreativityFact Box

Kill Your Television (Here’s Why…)

I know this isn't exactly an issue with a clear correlation to the world of copywriting. The bottom line is, however, we're better thinkers...

Continue reading

Fact BoxProcrastination

Is Social Networking… TOO Social?

Time magazine did a back-o’-the-napkin calculation.  Suppose you estimate about five million of these “25 Random Things”...

Continue reading

Uncategorized

Why Simple Writing Works Better

Someone once asked me… Why I would, so often… (At least in copy)… Use so many… One-line sentences… And so...

Continue reading

Finding the BenefitKnow Your AudienceOffers and ClosesPsychologyScientific SellingWriting Style

How Sid Sold So Many Suits

Sid and Harry run a tailor shop in New York City. If you can picture it, Sid is the salesman working the floor, while Harry works over the...

Continue reading

CreativityScientific Selling

Scientific Study Asks, “Are You Creative?”

Say researchers published in Scientific American, while their isn't really a measurable "Creativity Quotient" (C.Q.) that they can pin to...

Continue reading

Copywriting Secrets

Pixar’s Rules For Storytelling – Business Insider

Former Pixar storyboard artist Emma Coats reveals some behind-the-scenes wisdom. What makes for a good — no, strike that, great...

Continue reading

Know Your AudiencePsychologyScientific Selling

9 Ways The Mind Resists Persuasion and How To Sustain or Overcome Them – PsyBlog

Running into resistance, when you set out to make sales? Maybe that’s because you’re running up against one of these nine big...

Continue reading

Know Your AudiencePsychologyScientific SellingVideos

The Science of Persuasion

If you haven’t heard of Dr. Robert Cialdini, you’re probably not a copywriter. And if you are, but you haven’t read his...

Continue reading

X

Pin It on Pinterest

X