ConfidenceProcrastinationWriting Process

The Procrastinator’s Creed

Somebody wrote this, somewhere. But as far as I can tell, he or she never got around to signing it. So how about we just run the following...

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Copywriting Secrets

Does Sex Really “Sell?”

Does sex really sell? Not necessarily. In a poll that showed up on BizReport.com, the older the prospect you’re targeting, the more...

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ConfidenceCopywriting SecretsCreativityProcrastinationResearchScientific SellingWriting Process

The Two Best Ways to Beat Writer’s Block

Seriously, I don't much believe in writer's block. Oh, there have been times I don't know what to write. And even times I've felt a little...

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Finding the BenefitKnow Your AudiencePsychologyTruth in Advertising

Why Your Customers Lie

Every one of your customers is an untrustworthy, fraudulent, false-hearted, cheating, calculating, double-dealing... (deep breath)......

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ConfidenceCopywriting SecretsCreativityFinding the BenefitKnow Your AudienceVideos

David Ogilvy on What it Really Takes to Sell

In a YouTube video decades before there was YouTube... David Ogilvy sets the record straight on what really works in advertising. Are his...

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ConfidenceCopywriting SecretsScientific Selling

The Science of Love and Persuasion

Quick -- what do testosterone, estrogen, dopamine, norepinephrine, serotonin, oxytocin, and vasopressin all have in common? They're the...

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CreativityFinding the BenefitWriting Process

The Positioning Myth

In the classic marketing book, "Positioning: The Battle for Your Mind," authors Trout and Ries made it clear. In any marketing challenge,...

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Copywriting SecretsFreelancer TipsGetting ClientsGetting Paid

Seven+ Ways to Keep Your Clients

Over the years, have I written my share of crotchety emails to product managers, traffic managers, legal assistants, publishers, and...

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Copywriting SecretsCreativityFinding the BenefitFun and GamesResearch

How Curiosity Can Save a Copywriter

Somebody once asked David Ogilvy for a list of traits that matter most when hiring copywriters. Above all, he said, they have to have an...

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Getting Paid

Make Money While You Sleep

Bob did this and it cost him about $175 to get this "business" off the ground. That turned into $20,727 in sales that he barely worked to...

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