Freelancer TipsProcrastinationPsychologyWriting Process

The Curse of the Modern Age

“For a list of the ways technology has failed to improve the quality of life,” says Alice Kahn, “please press...

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Copywriting Secrets

How Ben Franklin Learned to Write

Eight times, Ben Franklin crossed the Atlantic.  France, Spain, England, Ireland, the Netherlands, Germany — he hit them all. And...

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ConfidenceCreativityFun and Games

How Business is Done

There's a guy named Jack (just a coincidence). He has a son. The son is in his early 20s and unmarried. One evening after dinner, the...

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How Woody Allen Would Write Copy

An interviewer asked Woody Allen how to write a joke. Here's what Allen said: "It depends on where I want it to take me. First, I figure...

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ConfidenceCopywriting SecretsFinding the BenefitHeadlines and LeadsKnow Your AudienceScientific SellingWriting Style

Forgetful? Blame Happiness

According to a recent study published in the "Journal of Experimental Social Psychology," the more positive your mood, the more likely you...

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Getting PaidTruth in Advertising

Inspiration or Flat-Out Imitation?

Every great direct response copywriter can tell you what a valuable thing it is to have a "swipe file," that burgeoning bin or desktop...

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Beat the Natural Limit on Creativity

I'm sure, by now, you've heard that there are "right-brained" and "left-brained" people. The idea is that "left-brained" people are the...

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Copywriting SecretsFinding the BenefitFun and GamesKnow Your AudiencePsychologyScientific Selling

A Persuasion Secret Toddlers Teach

Everything we do is dictated by the “why” behind it. As in, the only reason why we would change our behavior to get a certain...

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Copywriting SecretsCreativityWriting ProcessWriting Style

Sales Secrets from a Novel Writer

Do rules of writing great fiction come in handy when you're writing to make a sale? Conventional wisdom might say no, since sales writing...

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Copywriting SecretsHeadlines and LeadsKnow Your AudienceWriting Style

How One Big Idea Beats Lots of Small Ones

"Shut up and listen," I said. I was talking to Michael Masterson, the great copywriter, publisher, and best-selling author. Had I lost my...

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