Years ago, I think it was National Lampoon sent out a mail campaign trying to get subscribers… or maybe it was renewals… with a picture of a man holding an adorable puppy draped over his left arm. In his right hand, he held what looked like Dirty Harry’s revolver. The headline read (I’m paraphrasing): “Subscribe now or the puppy gets it!” Depending on how you feel about puppies, that qualifies as an “urgency” pitch. Of course, there are other ways to create urgency.
"The single best e-newsletter on copywriting is John Forde's Copywriter's Roundtable.
I suspect this is because John is one of the top DM copywriters in the world..."
- Bob Bly, author of
"The Copywriter's Handbook"
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