brainstorming Tag Archive

ConfidenceCopywriting SecretsCreativityProcrastinationResearchWriting Process

Thinking Inside The Box

What is creativity? I'm sure you've heard the cliche that gets kicked around, about the value of thinking "outside the box." But in my...

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ConfidenceCopywriting SecretsCreativityProcrastinationResearchScientific SellingWriting Process

The Two Best Ways to Beat Writer’s Block

Seriously, I don't much believe in writer's block. Oh, there have been times I don't know what to write. And even times I've felt a little...

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Copywriting SecretsCreativityResearchWriting Process

Idea Angst and How to Beat It

You hear a lot about something called “writer’s block.” Then there’s that thing we all used to get when most...

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ConfidenceCopywriting SecretsCreativityFinding the BenefitResearchScientific SellingWriting Process

Brainstorming By the Rules

Alex Osborn, a founder of a super-successful New York ad Agency and of the Creative Education Foundation, came up with a list of...

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CreativityKnow Your AudienceWriting Process

Brainstorming For One

You brainstorm to get ideas when you have none. Ideally, you do so in a group. So you can feed off each other. So you can legitimize...

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