copywriting Tag Archive

Copywriting SecretsFinding the BenefitFreelancer TipsGetting PaidOffers and ClosesPsychologyScientific SellingVideosWriting Style

14 Ways to Make Your Prospect Relax

I’m not unveiling any big secret by telling you that a lot of what you’ll do when selling is all about emotion. And it has to...

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Finding the BenefitKnow Your AudiencePsychologyTruth in Advertising

Why Your Customers Lie

Every one of your customers is an untrustworthy, fraudulent, false-hearted, cheating, calculating, double-dealing... (deep breath)......

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Copywriting SecretsFreelancer TipsGetting ClientsGetting Paid

Seven+ Ways to Keep Your Clients

Over the years, have I written my share of crotchety emails to product managers, traffic managers, legal assistants, publishers, and...

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Copywriting SecretsCreativityFinding the BenefitFun and GamesResearch

How Curiosity Can Save a Copywriter

Somebody once asked David Ogilvy for a list of traits that matter most when hiring copywriters. Above all, he said, they have to have an...

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Copywriting SecretsCreativityDigital CopywritingKnow Your AudiencePsychologyWriting Process

A Direct-Mail Designer’s Open Letter (to Copywriters)

We write plenty here about writing copy, but not so much about how it should look when it hits the mail (or the web). Lucky for us,...

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ConfidenceCopywriting SecretsGetting ClientsGetting PaidWriting Process

Better Than Money

“We must not be free because we claim freedom, but because we practice it.” – William Faulkner My friend Paul...

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ConfidenceCreativityFun and GamesTruth in Advertising

“They Laughed When I Stopped Shaving…”

What’s this on my lip? Nothing less than the unfettered whiskers of a man determined (if not a little deranged). Yep. For the month...

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ConfidenceCopywriting SecretsCreativityFact BoxFinding the BenefitHeadlines and LeadsKnow Your AudiencePsychologyQ&AResearchScientific SellingWriting Style

Which Sells Best, Stories or Stats?

Sponsors: How to Start Selling Yourself as a Copy Expert 17 Ways to Make $17,000 From Your Desk Chair...

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Copywriting SecretsCreativityScientific SellingWriting Process

How to Write in Your Sleep

“Sleep,” said Shakespeare, “rock thy brain.” Study after study shows it, a good night’s sleep makes for a...

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Copywriting SecretsCreativityFun and GamesWriting ProcessWriting Style

When Clichés Work “Like Gangbusters”

I joked in an issue of my e-letter about writing “good,” and got a note from a reader soon after that said… “So there I...

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