copywriting Tag Archive

ConfidenceCreativityPsychologyWriting Process

How to Tell if You’re a “Natural Born” Copywriter

A personal confession: I don’t just like being a copywriter. I also happen to like copywriters in general. As people, I mean. Why?...

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Copywriting SecretsCreativityFinding the BenefitKnow Your AudienceResearchWriting Style

“Need to Tell” vs. “Want to Tell”

Dumping a gut full of "want to tell" copy onto the page can feel cathartic. It can make you feel smart. It can make you sound funny or...

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ConfidenceCreativityFact BoxPsychologyScientific SellingWriting Process

Why Only Some People Are “Creative”

On D-Day, hundreds of thousands of Allied troops pulled off the largest invasion in history, forcing their way into Nazi-occupied Europe....

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Copywriting SecretsCreativityFinding the BenefitHeadlines and LeadsKnow Your AudiencePsychologyScientific SellingWriting Process

#486: A Sweet, Dark History of the Promise Lead

If you haven’t already signed up, click here for your free reports You’ll remember from the last post, I’m showing you...

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Copywriting Secrets

Writing Ads That Let You Sleep at Night

The unflinching principle of all successfuladvertising… all marketing… all business… and all relationships… is also...

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Copywriting SecretsCreativityKnow Your AudienceOffers and ClosesPsychology

Seven Ways to Say Thanks…

‘Tis the season of giving — giving “thanks” that is, at least in the U.S. Yes, it’s Thanksgiving week, where...

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ConfidenceCopywriting SecretsCreativityFinding the BenefitHeadlines and LeadsKnow Your AudiencePsychologyScientific Selling

CR #485: Which Promises Work Best?

Sponsor: How to Start Selling Yourself as a Copy Expert Sponsor: 17 Ways to Make $17,000 From Your Desk Chair “That’s right...

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Copywriting SecretsFinding the BenefitKnow Your AudiencePsychologyResearchScientific Selling

Time to Get in Touch With Your Inner “Snooki?”

There's a show, apparently, called the "Jersey Shore." Maybe you've seen it. I haven't, but I'm wondering if I should......

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ConfidenceCopywriting SecretsCreativityProcrastinationResearchWriting Process

Thinking Inside The Box

What is creativity? I'm sure you've heard the cliche that gets kicked around, about the value of thinking "outside the box." But in my...

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Copywriting SecretsCreativityFinding the BenefitHeadlines and LeadsKnow Your AudiencePsychologyResearchWriting ProcessWriting Style

The Dark Side of Testimonial-Driven Sales Copy

In my experience, testimonials almost always enhance a promo package… except… when they don’t. What might make for a bad...

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