The Copywriter's Roundtable

"Learn to sell or else..."

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Copywriting Secrets • Finding the Benefit • Headlines and Leads • Know Your Audience

October 23, 2018

What Keeps Your Customer Up at Night?

But in each case, what makes the headline work is not just empathy for a reader's concerns. That's only the hook. Where the copy works is...

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10 “Speed-Copy” Secrets | Liveindex News People Places on Why Simple Writing Works Better
What’s The “Big Idea?” | Liveindex News People Places on Why Simple Writing Works Better
IM | Pearltrees on Read These Books
Freelance advice that I should have taken: keep your files in order… – Memoirs of a South African Freelancer on How To Tame Technology
How Woody Allen Would Write Copy on How Woody Allen Would Write Copy

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