focus | The Copywriter's Roundtable

focus Tag Archive

December 1, 2018

Somebody wrote this, somewhere. But as far as I can tell, he or she never got around to signing it. So how about we just run the following...

November 25, 2018

In the classic marketing book, "Positioning: The Battle for Your Mind," authors Trout and Ries made it clear. In any marketing challenge,...