focus | The Copywriter's Roundtable

focus Tag Archive

July 15, 2019

Somebody wrote this, somewhere. But as far as I can tell, he or she never got around to signing it. So how about we just run the following...

July 9, 2019

In the classic marketing book, "Positioning: The Battle for Your Mind," authors Trout and Ries made it clear. In any marketing challenge,...