The Copywriter's Roundtable

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Know Your Audience • Psychology • Research • Scientific Selling

September 1, 2019

Can You Judge a Customer By His… Computer

A few years back, Apple had a long-running ad campain, “I’m a Mac, I’m a PC.” It worked, but why? Perhaps because...

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10 “Speed-Copy” Secrets | Liveindex News People Places on Why Simple Writing Works Better
What’s The “Big Idea?” | Liveindex News People Places on Why Simple Writing Works Better
IM | Pearltrees on Read These Books
Freelance advice that I should have taken: keep your files in order… – Memoirs of a South African Freelancer on How To Tame Technology
How Woody Allen Would Write Copy on How Woody Allen Would Write Copy

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