sales copy Tag Archive

Copywriting SecretsCreativityFinding the BenefitKnow Your AudienceResearchWriting Style

“Need to Tell” vs. “Want to Tell”

Dumping a gut full of "want to tell" copy onto the page can feel cathartic. It can make you feel smart. It can make you sound funny or...

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Copywriting SecretsFinding the BenefitFreelancer TipsGetting PaidOffers and ClosesPsychologyScientific SellingVideosWriting Style

14 Ways to Make Your Prospect Relax

I’m not unveiling any big secret by telling you that a lot of what you’ll do when selling is all about emotion. And it has to...

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