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10 Proven Ways To Make Your Message “Go Viral”

First, can I confess something? I hate talking about “content” like this. It’s the word itself. So cold, so academic. It sounds like we’re talking dispassionately about fuel grades at a gas pump. “Content,” of course, just means the stuff… Continue Reading

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Copywriting Jargon… Once Difficult, Now Easy!

It’s come to my attention that you, dear reader, might be sorely lacking in proper copywriting “vocabulary.” Possibly because you don’t read this blog enough. Possibly because I don’t use the terms enough. Or possibly because, well, who wants to sit around talking terminology all the time? Nonetheless, I thought I’d do you a favor and lay down details on the handiest of terms. As follows… Continue Reading