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The Transubstantiation of a Cheeseburger

Sometime back, I read the book “Fast Food Nation.” In many places, the book is the anti-junk diatribe I expected. And it also takes pain to reveal secret histories of two American icons, McDonald’s and Disney, that are none too flattering.

However, the part where we learn how both Walt Disney and Ray Kroc found their footing in the American mindset actually left me a little more impressed than it did disgusted… Continue Reading

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The Two Best Ways to Beat Writer’s Block

Seriously, I don’t much believe in writer’s block. Oh, there have been times I don’t know what to write. And even times I’ve felt a little desperate about that. But I’ve never been afraid or unaware of how to plow right through it. Why? Because I don’t think blocked writing is where the problem originates… Continue Reading

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14 Ways to Make Your Prospect Relax

I’m not unveiling any big secret by telling you that a lot of what you’ll do when selling is all about emotion. And it has to be that way. Why? Because we humans — the thinking animal — are perversely… Continue Reading