Your new sales goal: To make your prospect’s blood gush with “oxytocin.” What is oxytocin? An article in the New York Times reported on recent “neuroeconomic” research from top U.S. institutions. (Princeton and a few other places.) So before I… Continue Reading
It’s embarrassing the number of I’ve times had to explain: “copywriting” and “copyrights” have next to nothing to do with each other. Not embarrassing for me, mind you, but for the guy who asks me how to protect the draft… Continue Reading
“Money,” Woody Allen once said, “is nice to have — if only for financial reasons.” Or as one of my copywriting mentors used to say, money isn’t just about affording a better life, taking care of your family, or safeguarding… Continue Reading
The unflinching principle of all successfuladvertising… all marketing… all business… and all relationships… is also one of the oldest success secrets in the world. What is it? Quite simply… “Do Unto Others As You Would Have Them Do Unto You”… Continue Reading
Naturally, you don’t want to use these recklessly. They’re garnish on a piece of prose, spice to make it interesting. And a little something to give all those over-zealous copyeditors something to sweat about… Continue Reading
Get a kitchen timer and put it on your desk. Set it for 33 minutes. Now start writing. Write anything. Just fill the page. If you can’t write, then sit there and stare until you start sweating blood. Here’s what copywriter… Continue Reading
I’ve written the “Copywriters Roundtable” ezine for many years. I’ve worked with many others who write ezines. And I’ve received ezines galore. What have I learned that’s worth sharing with you?… Continue Reading
Say researchers published in Scientific American, while their isn’t really a measurable “Creativity Quotient” (C.Q.) that they can pin to any set standard, it just so happens that a lot of creative people share some or all of these traits… Continue Reading
What’s the parallel between writers? No matter how different their writing routines, each of these writers — and thousands of others who actually produce — had just that: a routine… Continue Reading
What’s it mean to be “creative?” Says the great John Cleese, that’s an almost impossible question to answer. Easier is to ask yourself, “What doesn’t it mean?” Watch here… Continue Reading