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10 Proven Ways To Make Your Message “Go Viral”

First, can I confess something? I hate talking about “content” like this. It’s the word itself. So cold, so academic. It sounds like we’re talking dispassionately about fuel grades at a gas pump. “Content,” of course, just means the stuff… Continue Reading

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Which Sells Best, Stories or Stats?

Carnegie-Mellon, says the book “Made to Stick,” did a study. They invited participants in to take a survey. The topic wasn’t important — something about tech products — but what mattered was the small payout. Each participant got paid with five… Continue Reading

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How to Ace Any Job Interview

Interviewers will tell you, they hire based on qualifications… experience… results… and so on and so forth, blah blah, etc. Says Richard Wiseman, in his book “59 Seconds…” they’re mostly kidding themselves. And he’s got 30 years of psychological research… Continue Reading