Analogies Gone Wild
Analogies can be a powerful tool when used well. But, like a parachute made from a volleyball net, they can sabotage your message when they’re terrible… Continue Reading
Writing Style
Find the writing style your target customer will respond to.
7 MORE Ways to Thank YourCustomers Like You Mean It
In the another post, we figured out how to heap lots of “thanks” upon the plates of our best customers. Without further ado, here are seven more suggestions, numbered accordingly… 8 ) THANK-YOU “COUPONS” FOR THE NEXT PURCHASE – Okay, this… Continue Reading
Sales Secrets from a Novel Writer
Do rules of writing great fiction come in handy when you’re writing to make a sale? Conventional wisdom might say no, since sales writing isn’t really supposed to be “art”… and your average fiction writer would shiver to share a table with copywriters. But the truth is, they’ve got plenty in common…
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A Surprising Storytelling Secret
I recently gave a Skype interview on how to use stories to make sales. I’m sure you guys know, I’ve talked about this a few times in my weekly e-letter (see the sign up box on this page). We even… Continue Reading
What’s Your Best Offer?
“Other people paint beautifully on canvas or write wonderful poetry,” Donald Trump once said, “I like making deals. Preferably big ones.” And indeed, coming up with appealing deals and powerful offers can be an art form unto itself… Continue Reading
Which Sells Best, Stories or Stats?
Carnegie-Mellon, says the book “Made to Stick,” did a study. They invited participants in to take a survey. The topic wasn’t important — something about tech products — but what mattered was the small payout. Each participant got paid with five… Continue Reading
How to Ace Any Job Interview
Interviewers will tell you, they hire based on qualifications… experience… results… and so on and so forth, blah blah, etc. Says Richard Wiseman, in his book “59 Seconds…” they’re mostly kidding themselves. And he’s got 30 years of psychological research… Continue Reading
The Dark Side of Testimonial-Driven Sales Copy
It’s always a great idea to throw lots of testimonials into your copy. Except when it isn’t. Here are some times when you might not want to run a testimonial past your audience… When it’s emotionally unsatisfying and vague: “I found… Continue Reading
The Fastest Way to Master Copywriting
What’s the fastest way to master copywriting? You could sign up for the courses online. You can read all the books. You can go to the seminars, drink protein shakes at the keyboard, or slaughter goats at the foot of a guru. And all are good, except maybe the goat bit. But there’s an even easier way… Continue Reading
How To Tame Technology
One thing that’s definitely true about the world of online marketing is that it has closed distances and allowed lots of small “niche” markets to come together. Something else that’s true is that the pace of exposure to those markets has exploded. So has the volume of exposure, in total products available. So what’s that going to mean for you, the copywriter? Continue Reading