I recently gave a Skype interview on how to use stories to make sales. I’m sure you guys know, I’ve talked about this a few times in my weekly e-letter (see the sign up box on this page). We even… Continue Reading
“Other people paint beautifully on canvas or write wonderful poetry,” Donald Trump once said, “I like making deals. Preferably big ones.” And indeed, coming up with appealing deals and powerful offers can be an art form unto itself… Continue Reading
Carnegie-Mellon, says the book “Made to Stick,” did a study. They invited participants in to take a survey. The topic wasn’t important — something about tech products — but what mattered was the small payout. Each participant got paid with five… Continue Reading
Interviewers will tell you, they hire based on qualifications… experience… results… and so on and so forth, blah blah, etc. Says Richard Wiseman, in his book “59 Seconds…” they’re mostly kidding themselves. And he’s got 30 years of psychological research… Continue Reading
It’s always a great idea to throw lots of testimonials into your copy. Except when it isn’t. Here are some times when you might not want to run a testimonial past your audience… When it’s emotionally unsatisfying and vague: “I found… Continue Reading
What’s the fastest way to master copywriting? You could sign up for the courses online. You can read all the books. You can go to the seminars, drink protein shakes at the keyboard, or slaughter goats at the foot of a guru. And all are good, except maybe the goat bit. But there’s an even easier way… Continue Reading
One thing that’s definitely true about the world of online marketing is that it has closed distances and allowed lots of small “niche” markets to come together. Something else that’s true is that the pace of exposure to those markets has exploded. So has the volume of exposure, in total products available. So what’s that going to mean for you, the copywriter? Continue Reading
Sid and Harry run a tailor shop in New York City. If you can picture it, Sid is the salesman working the floor, while Harry works over the inventory in the back. A customer comes in. “Excuse me sir,” he… Continue Reading
It’s natural to get angry. And certainly, some pretty hot-tempered, “hair-trigger” individuals have still managed to do some very great things. But I raise this point for a reason… Continue Reading
“Shut up and listen,” I said. I was talking to Michael Masterson, the great copywriter, publisher, and best-selling author. Had I lost my mind? Not at all.
Rather, I was summing up the core idea behind one of the best-selling books of all time, Dale Carnegie’s “How to Win Friends and Influence People.” That, in my opinion, is the key idea behind that book. And the fact that it’s so easily defined has a lot to do with its success.
Michael came back with another example… I delivered a third… and the volley went back and forth, until we ran out of ready examples. It wasn’t a game. See, Michael and I — along with another brilliant copywriter, Bill Bonner — had just finished running four straight days of an intensive, private copywriting bootcamp…