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Creativity

Creativity secrets and insights of the great ‘idea’ innovators.

3

7 MORE Ways to Thank YourCustomers Like You Mean It

Posted on March 1, 2023 by jackforde

In the another post, we figured out how to heap lots of “thanks” upon the plates of our best customers. Without further ado, here are seven more suggestions, numbered accordingly… 8 ) THANK-YOU “COUPONS” FOR THE NEXT PURCHASE – Okay, this… Continue Reading →

Copywriting Secrets, Creativity, Know Your Audience, Offers and Closes, Psychology, Research, Writing Style
3

How to Write in Your Sleep

Posted on February 27, 2023 by jackforde

“Sleep,” said Shakespeare, “rock thy brain.” Study after study shows it, a good night’s sleep makes for a sharper, more productive mind. And yet, your average worker gets 6 hours and 55 minutes. With half of those saying they were… Continue Reading →

Copywriting Secrets, Creativity, Scientific Selling, Writing Process copywriting, Creativity, imagination, sleep
2

Are YOU Creative?

Posted on February 26, 2023 by jackforde

In the another post, we asked why some people are creative and others aren’t. This time around, let’s put it even more plain: Are YOU creative? Even though I.Q. tests supposedly measure your brain power, there is still no “Creativity… Continue Reading →

Confidence, Creativity, Fact Box, Psychology, Scientific Selling creative test, Creativity, personality, Psychology
2

Thinking Inside The Box

Posted on February 24, 2023 by jackforde

What is creativity? I’m sure you’ve heard the cliche that gets kicked around, about the value of thinking “outside the box.” But in my experience, that’s the opposite of true… Continue Reading →

Confidence, Copywriting Secrets, Creativity, Procrastination, Research, Writing Process brainstorming, copywriting, Creativity, ideas
2

Breakthrough Thinking in Five Simple Steps

Posted on February 23, 2023 by jackforde

“Ideas are like rabbits,” John Steinbeck once said, “You get a couple and learn how to handle them and pretty soon you have a dozen.” Sure, but how do you get those first couple of ideas?… Continue Reading →

Confidence, Copywriting Secrets, Creativity, Research, Scientific Selling, Writing Process
2

Sales Secrets from a Novel Writer

Posted on February 21, 2023 by jackforde

Do rules of writing great fiction come in handy when you’re writing to make a sale? Conventional wisdom might say no, since sales writing isn’t really supposed to be “art”… and your average fiction writer would shiver to share a table with copywriters. But the truth is, they’ve got plenty in common…
Continue Reading →

Copywriting Secrets, Creativity, Writing Process, Writing Style
0

A Surprising Storytelling Secret

Posted on February 20, 2023 by jackforde

I recently gave a Skype interview on how to use stories to make sales. I’m sure you guys know, I’ve talked about this a few times in my weekly e-letter (see the sign up box on this page). We even… Continue Reading →

Copywriting Secrets, Creativity, Psychology, Writing Process, Writing Style matt stone, NYU, south park, story, storytelling, trey parker
2

How Business is Done

Posted on February 18, 2023 by jackforde

There’s a guy named Jack (just a coincidence). He has a son. The son is in his early 20s and unmarried. One evening after dinner, the father and son have a conversation. “Son, I want you to marry a girl of my choice…” Continue Reading →

Confidence, Creativity, Fun and Games
1

Idea Angst and How to Beat It

Posted on February 17, 2023 by jackforde

You hear a lot about something called “writer’s block.” Then there’s that thing we all used to get when most writing was done with a pencil, called “writer’s cramp.” This, not to be confused with “writer’s camp,” when a gaggle… Continue Reading →

Copywriting Secrets, Creativity, Research, Writing Process brainstorming
0

Sleep, The Ultimate Writing Tool

Posted on February 15, 2023 by jackforde

Sleep, it turns out, gives your brain time to “repack” the day’s collected memories for longer-term storage. In the process, your powers of creativity get a boost. The more you sleep, the faster it seems you’re able to sort through all those ideas and make the connections you need to come up with something new… Continue Reading →

Creativity, Scientific Selling, Writing Process Creativity, writing

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