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Fun and Games

Fun stuff that barely fits on this website (but I’m including it anyway)…

1

Analogies Gone Wild

Posted on March 9, 2023 by jackforde

Analogies can be a powerful tool when used well. But, like a parachute made from a volleyball net, they can sabotage your message when they’re terrible… Continue Reading →

Creativity, Fun and Games, Writing Style
2

How Business is Done

Posted on February 18, 2023 by jackforde

There’s a guy named Jack (just a coincidence). He has a son. The son is in his early 20s and unmarried. One evening after dinner, the father and son have a conversation. “Son, I want you to marry a girl of my choice…” Continue Reading →

Confidence, Creativity, Fun and Games
4

Time-Tested Fridge Wisdom

Posted on February 1, 2023 by jackforde

It’s commonly said that the Greeks talked about two kinds of knowledge… One you gain from study, the other you gain from experience. But there’s a third kind of knowledge, one the Greeks absolutely didn’t have access to… but you do:  refrigerator wisdom.… Continue Reading →

Confidence, Creativity, Finding the Benefit, Fun and Games life
6

A Persuasion Secret Toddlers Teach

Posted on January 31, 2023 by jackforde

Everything we do is dictated by the “why” behind it. As in, the only reason why we would change our behavior to get a certain outcome. And the only way to persuade others is to answer the “why” behind what… Continue Reading →

Copywriting Secrets, Finding the Benefit, Fun and Games, Know Your Audience, Psychology, Scientific Selling
5

When Clichés Work “Like Gangbusters”

Posted on January 23, 2023 by jackforde

I joked in an issue of my e-letter about writing “good,” and got a note from a reader soon after that said… “So there I was reading my favorite newsletter writer and I come across, ‘For career success: lather, rinse,… Continue Reading →

Copywriting Secrets, Creativity, Fun and Games, Writing Process, Writing Style cliche, copywriting, style, words, writing
0

We Can’t All Be Einstein (Thank God)

Posted on January 7, 2023 by jackforde

We can’t all be geniuses, right? And in some ways, thank God. For instance, how about these little tidbits I recently found online about one of the most famous geniuses in history – Albert Einstein…

Continue Reading →

Fact Box, Fun and Games genius, intelligence
7

How Curiosity Can Save a Copywriter

Posted on January 3, 2023 by jackforde

Somebody once asked David Ogilvy for a list of traits that matter most when hiring copywriters. Above all, he said, they have to have an unwavering, overpowering, enormous sense of curiosity. I can’t help but think that has to be right. Why? Continue Reading →

Copywriting Secrets, Creativity, Finding the Benefit, Fun and Games, Research copywriting, curiosity, Research, writing
1

A Lucky Accident

Posted on December 28, 2022 by jackforde

I got a note awhile ago from consultant Bob Serling Bob writes: “Years ago, I was using a print broker for some of my mailings. She had been referred to me by a direct marketing legend whose identity I’ll protect… Continue Reading →

Confidence, Copywriting Secrets, Creativity, Fun and Games, Know Your Audience, Psychology, Scientific Selling advertising, testing

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