What do successful freelancers do? Find out here…
Great design can’t do diddly to help bad sales copy. Great sales copy can often succeed despite bad design. But when great copy and great design work together? Watch out. So how can you make sure you’re getting the best work from the person who will layout your lovingly crafted sales letter? Continue Reading
“For a list of the ways technology has failed to improve the quality of life,” says Alice Kahn, “please press three.” I’m sure you know what she’s talking about. And even if you don’t, let me ask you this: How… Continue Reading
Copywriters are hired guns. We usually don’t create the products we sell, just get hired to sell them. So how, pray tell, are you supposed to write copy that sells a product that… well… stinks? Continue Reading
It’s shameless, really, the way I dote. To some of my friends, it’s even downright embarrassing. Yes, I confess, I’m crazy for Cupertino — particularly the stuff that comes out of you-know-which-company. The iPad and iPods, Macbooks, Minis, the Time… Continue Reading
“If I had to give young writers advice, I would say don’t listen to writers talking about writing or themselves.” – Lillian Hellman Via an old friend, a young writer sent me an email: How, he wanted to know, should… Continue Reading
It’s natural to get angry. And certainly, some pretty hot-tempered, “hair-trigger” individuals have still managed to do some very great things. But I raise this point for a reason… Continue Reading
It’s embarrassing the number of I’ve times had to explain: “copywriting” and “copyrights” have next to nothing to do with each other. Not embarrassing for me, mind you, but for the guy who asks me how to protect the draft… Continue Reading
What’s the single best way to make sure you get what you want out of the writers you’ll hire? I’ll give you not just one but seven easy ways to guarantee a quality result, in today’s issue. And by the… Continue Reading
Over the years, have I written my share of crotchety emails to product managers, traffic managers, legal assistants, publishers, and graphic designers? I confess — I have. A tiny handful have even made it past the “send” button… most, after sitting in my… Continue Reading
I’m not unveiling any big secret by telling you that a lot of what you’ll do when selling is all about emotion. And it has to be that way. Why? Because we humans — the thinking animal — are perversely… Continue Reading