How To Make a Sale Without Even Trying
A great piece of sales copy can show up where you’d least expect it. With an impact you might not expect either. At levels you never imagined. Continue Reading
Getting Clients
What Marketers Do When Recession Looms
I’ve written before about what marketers and business owners can do in rough markets. Looking at what’s going on right now, maybe I should trot out that piece and run it again. Meanwhile, I came across someone else’s ideas on the same. I liked it so much, I just want to share a little of it here… Continue Reading
Ego-Butter: How to Give a Copy Critique
I’ve gotten a few copy critiques in my day. I crave them, no matter how harsh, because that’s what makes the writing better. I’ve also given a few copy critiques, too. And I’ve discovered that when I’m on the handler… Continue Reading
Getting the Most Out of Sales Letter Layout
Great design can’t do diddly to help bad sales copy. Great sales copy can often succeed despite bad design. But when great copy and great design work together? Watch out. So how can you make sure you’re getting the best work from the person who will layout your lovingly crafted sales letter? Continue Reading
Better Than Money
“We must not be free because we claim freedom, but because we practice it.” – William Faulkner My friend Paul Hollingshead is pretty smart fella. He recently wrote a piece that shared the math on this career path we’ve chosen,… Continue Reading
The Curse of the Modern Age
“For a list of the ways technology has failed to improve the quality of life,” says Alice Kahn, “please press three.” I’m sure you know what she’s talking about. And even if you don’t, let me ask you this: How… Continue Reading
What’s the Secret to Selling Bad Products?
Copywriters are hired guns. We usually don’t create the products we sell, just get hired to sell them. So how, pray tell, are you supposed to write copy that sells a product that… well… stinks? Continue Reading
Why I’m a Fool For Cupertino
It’s shameless, really, the way I dote. To some of my friends, it’s even downright embarrassing. Yes, I confess, I’m crazy for Cupertino — particularly the stuff that comes out of you-know-which-company. The iPad and iPods, Macbooks, Minis, the Time… Continue Reading
How to Ace Any Job Interview
Interviewers will tell you, they hire based on qualifications… experience… results… and so on and so forth, blah blah, etc. Says Richard Wiseman, in his book “59 Seconds…” they’re mostly kidding themselves. And he’s got 30 years of psychological research… Continue Reading
10 “Speed-Copy” Secrets
The better you get at writing good copy, the more clients will want access to your time. In the beginning, you’ll want to give it to them. But as time goes by, you won’t be able to. Then what happens? You’ll simply learn how to write faster. Here are a few ideas, specifically for copywriters… Continue Reading