What’s the best thing you can do when you’re unsure of what comes next? According to billionaire Warren Buffet, you should work on — get ready for it — yourself. Constant renewal, in other words. Just in case you need… Continue Reading
Your new sales goal: To make your prospect’s blood gush with “oxytocin.” What is oxytocin? An article in the New York Times reported on recent “neuroeconomic” research from top U.S. institutions. (Princeton and a few other places.) So before I… Continue Reading
Sometime back, I read the book “Fast Food Nation.” In many places, the book is the anti-junk diatribe I expected. And it also takes pain to reveal secret histories of two American icons, McDonald’s and Disney, that are none too flattering.
However, the part where we learn how both Walt Disney and Ray Kroc found their footing in the American mindset actually left me a little more impressed than it did disgusted… Continue Reading
* Republished from Nov. 2008, because… property markets might be looking a little more “up” these days, but… remember when? Enjoy… While my wife and I were Stateside recently, we went to see a piece of property. Just for fun. As… Continue Reading
Someone once asked me… Why I would, so often… (At least in copy)… Use so many… One-line sentences… And so many… well… of these things: “…” Of course, the above is exaggerated. But there’s no getting around it… Many copywriters really… Continue Reading
“Other people paint beautifully on canvas or write wonderful poetry,” Donald Trump once said, “I like making deals. Preferably big ones.” And indeed, coming up with appealing deals and powerful offers can be an art form unto itself… Continue Reading