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Which Sells Best, Stories or Stats?

Carnegie-Mellon, says the book “Made to Stick,” did a study. They invited participants in to take a survey. The topic wasn’t important — something about tech products — but what mattered was the small payout. Each participant got paid with five… Continue Reading

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How to Ace Any Job Interview

Interviewers will tell you, they hire based on qualifications… experience… results… and so on and so forth, blah blah, etc. Says Richard Wiseman, in his book “59 Seconds…” they’re mostly kidding themselves. And he’s got 30 years of psychological research… Continue Reading

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10 “Speed-Copy” Secrets

The better you get at writing good copy, the more clients will want access to your time. In the beginning, you’ll want to give it to them. But as time goes by, you won’t be able to. Then what happens? You’ll simply learn how to write faster. Here are a few ideas, specifically for copywriters… Continue Reading

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The Dark Side of Testimonial-Driven Sales Copy

It’s always a great idea to throw lots of testimonials into your copy. Except when it isn’t. Here are some times when you might not want to run a testimonial past your audience… When it’s emotionally unsatisfying and vague: “I found… Continue Reading