Former Pixar storyboard artist Emma Coats reveals some behind-the-scenes wisdom.
What makes for a good — no, strike that, great — story?
Nobody knows better than a copywriter how well a well-told story can bust through barriers of resistance. When in doubt on how to start your sales letter, after all, tell a story… right?
And if you have young kids — we do — you also know that few have figured out how to tell a story better than the folks over at Pixar. It’s no accident that they’ve got a perfect record with all their releases.
Even their lesser movies (Cars 2, I’m looking at you) were blockbusters.
In this classic post, a Pixar insider reveals the secret. Or, as the case happens to be, secrets — 22 in all.
Check out the original post, over at Business Insider…
P.S. You can also pick up an annotated e-book version here.