focus

In the classic marketing book, “Positioning: The Battle for Your Mind,” authors Trout and Ries made it clear. In any marketing challenge, you often get one shot at staking out your territory inside your customer’s cranium… Either you’ll get it right and have loyal customers lined up at your back door, ad infinitum… or you’ll blow it and spend a fortune trying to re-invent their perception of you, possibly for years to come…
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