The Procrastinator’s Creed
Somebody wrote this, somewhere. But as far as I can tell, he or she never got around to signing it. So how about we just run the following under the byline “anonymous”… Continue Reading
focus
The Positioning Myth
In the classic marketing book, “Positioning: The Battle for Your Mind,” authors Trout and Ries made it clear. In any marketing challenge, you often get one shot at staking out your territory inside your customer’s cranium… Either you’ll get it right and have loyal customers lined up at your back door, ad infinitum… or you’ll blow it and spend a fortune trying to re-invent their perception of you, possibly for years to come…
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