The Copywriter's Roundtable
"Learn to Sell or Else…"
Menu Close
  • Free Reports!
  • Meet Me
  • Kind Words
  • Contact Me
  • How-To Courses

promises

2

Which Promises Work Best?

Posted on July 9, 2026 by jackforde

“That’s right – it filets, it chops, it dices and slices. It never stops. It lasts a lifetime, mows your lawn, and it picks up the kids from school. It plays a mean rhythm. It makes excuses for lipstick on… Continue Reading →

Confidence, Copywriting Secrets, Creativity, Finding the Benefit, Headlines and Leads, Know Your Audience, Psychology, Scientific Selling claims, copywriting, promises, Psychology

GET THE FREE E-LETTER

Join Free!

Sign up here to start receiving the famous "Copywriters' Roundtable" e-letter. It's free, privacy-protected, and you'll get $78 worth of gifts when you join. Just enter your email below to get get started...

Buy The Book – Great Leads!

Search the Archives:

Recent Posts

  • How to Tell if You’re a “Natural Born” Copywriter
  • The World’s Most Famous Copywriter?
  • Ego-Butter: How to Give a Copy Critique
  • Seven Toxic Habits That Could Wreck Your Writing Career
  • What You Don’t Need to Get Ahead

From the Mailbag:

  • Sigmer on How Ben Franklin Learned to Write
  • Sean on A Surprising Storytelling Secret
  • Bill on We Can’t All Be Einstein (Thank God)
  • Bill on We Can’t All Be Einstein (Thank God)
  • Sam on Why Simple Writing Works Better

Tags

advertising apple benefits brainstorming career advice claims clients copy skills copywriting copywriting terms Creativity critics critiques customer service Design focus freelance getting paid goals headlines honesty ideas income know your audience life lying offers Opportunities personality Procrastination promises proof Psychology Research sales copy Science selling speed writing storytelling technique urgency USP writer's block writing writing process

People Are Talking…

  • Sigmer on How Ben Franklin Learned to Write
  • Sean on A Surprising Storytelling Secret
  • Bill on We Can’t All Be Einstein (Thank God)
  • Bill on We Can’t All Be Einstein (Thank God)
  • Sam on Why Simple Writing Works Better
  • Robert Lowton on Writing Ads That Let You Sleep at Night
  • Charlesstoker56 on What Copywriters Should Know About Copyrights
  • Charlesstoker56 on What Copywriters Should Know About Copyrights
  • valerie on 10 Proven Ways To Make Your Message “Go Viral”

Friends & Favorites

  • Agora Financial 5 Min. Forecast
  • American Writers & Artists Inc.
  • Bencivenga’s Bullets
  • Bob Bly DR Letter
  • Chris Marlow, Copy Coach
  • Clayton Makepeace’s eZine
  • Info Marketing Blog
  • Nick Usborne
  • Peter Stone
  • Sean D’Souza’s Psychotactics
  • The Daily Reckoning
  • Donnie Bryant

Recent Post Dates

September 2026
M T W T F S S
 123456
78910111213
14151617181920
21222324252627
282930  
« Aug    
© 2026 The Copywriter's Roundtable. All rights reserved.
Hiero by aThemes