A Surprising Storytelling Secret
I recently gave a Skype interview on how to use stories to make sales. I’m sure you guys know, I’ve talked about this a few times in my weekly e-letter (see the sign up box on this page). We even… Continue Reading
I recently gave a Skype interview on how to use stories to make sales. I’m sure you guys know, I’ve talked about this a few times in my weekly e-letter (see the sign up box on this page). We even… Continue Reading
Carnegie-Mellon, says the book “Made to Stick,” did a study. They invited participants in to take a survey. The topic wasn’t important — something about tech products — but what mattered was the small payout. Each participant got paid with five… Continue Reading