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9 Ways The Mind Resists Persuasion and How To Sustain or Overcome Them – PsyBlog

Posted on September 9, 2023 by JTF

Running into resistance, when you set out to make sales? Maybe that’s because you’re running up against one of these nine big roadblocks to persuasion. Fortunately, say these psych professionals, all nine of these common obstacles are easily overcome. See… Continue Reading →

Know Your Audience, Psychology, Scientific Selling know your audience
3

Why Your Customers Lie

Posted on August 20, 2023 by jackforde

Every one of your customers is an untrustworthy, fraudulent, false-hearted, cheating, calculating, double-dealing… (deep breath)… crafty, duplicitous, disingenuous, untruthful, scheming… stinker. Well maybe not a stinker. But liars they are. It’s true. How so? Continue Reading →

Finding the Benefit, Know Your Audience, Psychology, Truth in Advertising copywriting, copywriting terms, customer, know your audience

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