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The World’s Toughest Girl Scout

Jennifer, in case you haven’t heard, is a 15-year-old Girl Scout from Dearborn, Michigan. And Girl Scouts, as I’m sure you know, have sold cookies – from the chocolate mint wafers to those puffy marshmallow things – for decades… Jennifer sold not just 10 or 100 or even 1,000 boxes of cookies, but a stunning 17,328 boxes. How did she do it? Continue Reading

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Inspiration or Flat-Out Imitation?

Every great direct response copywriter can tell you what a valuable thing it is to have a “swipe file,” that burgeoning bin or desktop folder of winning promos crafted by other copywriters. The idea, of course, isn’t to rip off the best of your colleagues… but rather to read, see what’s working, and use that to get your own creative juices flowing. Not everybody gets that. Some people understand the concept, but go ahead and plagiarize anyway… Continue Reading