Say researchers published in Scientific American, while their isn’t really a measurable “Creativity Quotient” (C.Q.) that they can pin to any set standard, it just so happens that a lot of creative people share some or all of these traits… Continue Reading
If you haven’t heard of Dr. Robert Cialdini, you’re probably not a copywriter. And if you are, but you haven’t read his book “Influence,” you’re probably not serious about your craft. To make up for lost time — or as… Continue Reading
What’s the parallel between writers? No matter how different their writing routines, each of these writers — and thousands of others who actually produce — had just that: a routine… Continue Reading
What’s it mean to be “creative?” Says the great John Cleese, that’s an almost impossible question to answer. Easier is to ask yourself, “What doesn’t it mean?” Watch here… Continue Reading
Tom Bay wrote a book about Harvard Business School Grads and their financial success — or lack of it. About 10 years after graduation from what’s supposed to be the echelon of rockin’ good business brilliance, here’s how the students’ status… Continue Reading
Dumping a gut full of “want to tell” copy onto the page can feel cathartic. It can make you feel smart. It can make you sound funny or witty or clever. But it’s no way to sell… Continue Reading
Eight times, Ben Franklin crossed the Atlantic. France, Spain, England, Ireland, the Netherlands, Germany — he hit them all. And his fame reached even further. His ideas were talked about in Sweden, Russia, China, even North Africa, all during his… Continue Reading
We can’t all be geniuses, right? And in some ways, thank God. For instance, how about these little tidbits I recently found online about one of the most famous geniuses in history – Albert Einstein…
“That’s right – it filets, it chops, it dices and slices. It never stops. It lasts a lifetime, mows your lawn, and it picks up the kids from school. It plays a mean rhythm. It makes excuses for lipstick on… Continue Reading
Nope, I’m not gearing up for a political diatribe. That’s not our beat. But when it comes to productivity, there’s been another topic on my mind… What’s the one thing that Donald Trump… and Martha Stewart… and talented film and… Continue Reading