“Need to Tell” vs. “Want to Tell”
Dumping a gut full of “want to tell” copy onto the page can feel cathartic. It can make you feel smart. It can make you sound funny or witty or clever. But it’s no way to sell… Continue Reading
sales copy
14 Ways to Make Your Prospect Relax
I’m not unveiling any big secret by telling you that a lot of what you’ll do when selling is all about emotion. And it has to be that way. Why? Because we humans — the thinking animal — are perversely… Continue Reading