Freelancer Tips What do successful freelancers do? Find out here…

ConfidenceCopywriting SecretsFact BoxFreelancer TipsGetting ClientsGetting PaidWriting Process

7 Easy Ways to Get More From Writers

What’s the single best way to make sure you get what you want out of the writers you’ll hire? I’ll give you not just one...

Continue reading

Copywriting SecretsFinding the BenefitFreelancer TipsGetting PaidOffers and ClosesPsychologyScientific SellingVideosWriting Style

14 Ways to Make Your Prospect Relax

I’m not unveiling any big secret by telling you that a lot of what you’ll do when selling is all about emotion. And it has to...

Continue reading

Copywriting SecretsFreelancer TipsGetting ClientsGetting Paid

Seven+ Ways to Keep Your Clients

Over the years, have I written my share of crotchety emails to product managers, traffic managers, legal assistants, publishers, and...

Continue reading

ConfidenceFreelancer TipsGetting ClientsGetting PaidProcrastination

Make the Most of It, Starting Now…

Sometimes, it's all too easy for your best intentions to... er... fall flat on their face. I'm sure you know what I mean, especially this...

Continue reading

Copywriting SecretsCreativityFreelancer Tips

Getting the Most Out of Sales Letter Layout

Great design can't do diddly to help bad sales copy. Great sales copy can often succeed despite bad design. But when great copy and great...

Continue reading

ConfidenceFreelancer TipsGetting ClientsWriting Style

Anger in the Age of E-Mail

It's natural to get angry. And certainly, some pretty hot-tempered, "hair-trigger" individuals have still managed to do some very great...

Continue reading

Copywriting SecretsFinding the BenefitFreelancer TipsGetting PaidPsychologyTruth in AdvertisingWriting Process

Why I’m a Fool For Cupertino

It’s shameless, really, the way I dote. To some of my friends, it’s even downright embarrassing. Yes, I confess, I’m...

Continue reading

Fact BoxFreelancer TipsResearchTruth in AdvertisingWriting Process

What Copywriters Should Know About Copyrights

It’s embarrassing the number of I’ve times had to explain: “copywriting” and “copyrights” have next to...

Continue reading

Copywriting SecretsFinding the BenefitFreelancer TipsKnow Your AudienceOffers and ClosesTruth in Advertising

What’s the Secret to Selling Bad Products?

Copywriters are hired guns. We usually don't create the products we sell, just get hired to sell them. So how, pray tell, are you supposed...

Continue reading

Freelancer TipsGetting Clients

Why You Might Want Fewer Clients

Shelly Lazarus has picked up a few things in her 35 or so years with ad agency Ogilvy & Mather. So says an article that appeared awhile...

Continue reading