Headlines and Leads Getting your copy started on the right foot.

Copywriting SecretsHeadlines and LeadsKnow Your AudienceScientific Selling

Read this NOW, or the Puppy Gets It!

Years ago, I think it was National Lampoon sent out a mail campaign trying to get subscribers... or maybe it was renewals... with a picture...

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Which Sells Best, Stories or Stats?

Sponsors: How to Start Selling Yourself as a Copy Expert 17 Ways to Make $17,000 From Your Desk Chair...

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Copywriting SecretsFinding the BenefitHeadlines and LeadsKnow Your Audience

What Keeps Your Customer Up at Night?

But in each case, what makes the headline work is not just empathy for a reader's concerns. That's only the hook. Where the copy works is...

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Copywriting SecretsCreativityHeadlines and LeadsResearchScientific SellingWriting ProcessWriting Style

The Details That Close Sales

Any good copywriter also knows that when you really... really... want to make for a powerful sales pitch, digging into the small details...

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ConfidenceCopywriting SecretsFinding the BenefitHeadlines and LeadsKnow Your AudienceScientific SellingWriting Style

Forgetful? Blame Happiness

According to a recent study published in the "Journal of Experimental Social Psychology," the more positive your mood, the more likely you...

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Copywriting SecretsCreativityFinding the BenefitHeadlines and LeadsKnow Your AudiencePsychologyScientific SellingWriting Process

#486: A Sweet, Dark History of the Promise Lead

If you haven’t already signed up, click here for your free reports You’ll remember from the last post, I’m showing you...

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Copywriting SecretsCreativityFinding the BenefitHeadlines and LeadsKnow Your AudiencePsychologyWriting ProcessWriting Style

What’s The “Big Idea?”

What’s the single toughest secret you’ll ever learn, if you hope to blow the doors off the world of writing sales copy? For all...

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ConfidenceCopywriting SecretsCreativityFinding the BenefitHeadlines and LeadsKnow Your AudiencePsychologyScientific Selling

CR #485: Which Promises Work Best?

Sponsor: How to Start Selling Yourself as a Copy Expert Sponsor: 17 Ways to Make $17,000 From Your Desk Chair “That’s right...

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Copywriting SecretsHeadlines and LeadsKnow Your AudienceWriting Style

How One Big Idea Trumps Lots of Small Ones

"Shut up and listen," I said. I was talking to Michael Masterson, the great copywriter, publisher, and best-selling author. Had I lost my...

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Copywriting SecretsCreativityFinding the BenefitHeadlines and LeadsKnow Your AudiencePsychologyResearchWriting ProcessWriting Style

The Dark Side of Testimonial-Driven Sales Copy

In my experience, testimonials almost always enhance a promo package… except… when they don’t. What might make for a bad...

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