offers Tag Archive

Copywriting SecretsCreativityKnow Your AudienceOffers and ClosesPsychology

Seven Ways to Say Thanks…

Why thank customers? The short answer, of course, is “why not?” Unless you were raised by wolverines, it’s a common...

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ConfidenceCopywriting SecretsFinding the BenefitOffers and ClosesWriting Process

How Woody Allen Would Write Copy

An interviewer asked Woody Allen how to write a joke. Here's what Allen said: "It depends on where I want it to take me. First, I figure...

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Finding the BenefitKnow Your AudienceOffers and ClosesPsychologyScientific SellingWriting Style

How Sid Sold So Many Suits

Sid and Harry run a tailor shop in New York City. If you can picture it, Sid is the salesman working the floor, while Harry works over the...

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Copywriting SecretsFinding the BenefitFreelancer TipsGetting PaidOffers and ClosesPsychologyScientific SellingVideosWriting Style

14 Ways to Make Your Prospect Relax

I’m not unveiling any big secret by telling you that a lot of what you’ll do when selling is all about emotion. And it has to...

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Copywriting SecretsOffers and ClosesUncategorizedWriting Style

What’s Your Best Offer?

"Other people paint beautifully on canvas or write wonderful poetry," Donald Trump once said, "I like making deals. Preferably big ones."...

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