Confidence • Fact Box • Writing Style
Confidence • Copywriting Secrets • Creativity • Fact Box • Finding the Benefit • Headlines and Leads • Know Your Audience • Psychology • Q&A • Research • Scientific Selling • Writing Style
Confidence • Copywriting Secrets • Getting Clients • Know Your Audience • Psychology • Research • Scientific Selling • Writing Style
Confidence • Psychology
Confidence • Copywriting Secrets • Procrastination • Writing Process
Confidence • Creativity • Fact Box • Procrastination • Psychology
Confidence • Freelancer Tips • Getting Paid
February 4, 2019
“If I had to give young writers advice, I would say don’t listen to writers talking about writing or themselves.” –...
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Confidence • Copywriting Secrets • Getting Clients • Getting Paid • Psychology • Writing Process
January 29, 2019
I’ve gotten a few copy critiques in my day. I crave them, no matter how harsh, because that’s what makes the writing better....
Copywriting Secrets • Getting Paid • Procrastination • Research • Writing Process
January 18, 2019
The better you get at writing good copy, the more clients will want access to your time. In the beginning, you'll want to give it to them....
Fact Box • Getting Clients • Getting Paid
January 12, 2019
“Money,” Woody Allen once said, “is nice to have — if only for financial reasons.” Or as one of my...
Getting Paid • Truth in Advertising
December 26, 2018
Every great direct response copywriter can tell you what a valuable thing it is to have a "swipe file," that burgeoning bin or desktop...
Confidence • Copywriting Secrets • Fact Box • Freelancer Tips • Getting Clients • Getting Paid • Writing Process
December 8, 2018
What’s the single best way to make sure you get what you want out of the writers you’ll hire? I’ll give you not just one...
Copywriting Secrets • Finding the Benefit • Freelancer Tips • Getting Paid • Offers and Closes • Psychology • Scientific Selling • Videos • Writing Style
December 2, 2018
I’m not unveiling any big secret by telling you that a lot of what you’ll do when selling is all about emotion. And it has to...
Copywriting Secrets • Freelancer Tips • Getting Clients • Getting Paid
November 24, 2018
Over the years, have I written my share of crotchety emails to product managers, traffic managers, legal assistants, publishers, and...
Getting Paid
November 22, 2018
Bob did this and it cost him about $175 to get this "business" off the ground. That turned into $20,727 in sales that he barely worked to...
Copywriting Secrets • Finding the Benefit • Freelancer Tips • Getting Paid • Psychology • Truth in Advertising • Writing Process
November 11, 2018
It’s shameless, really, the way I dote. To some of my friends, it’s even downright embarrassing. Yes, I confess, I’m...
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