Confidence • Copywriting Secrets • Creativity • Finding the Benefit • Headlines and Leads • Know Your Audience • Psychology • Scientific Selling
Confidence • Copywriting Secrets • Creativity • Research • Scientific Selling • Writing Process
Confidence • Copywriting Secrets • Creativity • Procrastination • Research • Writing Process
Confidence • Creativity • Fun and Games
Confidence • Copywriting Secrets • Finding the Benefit • Offers and Closes • Writing Process
Confidence • Copywriting Secrets • Finding the Benefit • Headlines and Leads • Know Your Audience • Scientific Selling • Writing Style
Getting Paid • Truth in Advertising
December 1, 2019
Every great direct response copywriter can tell you what a valuable thing it is to have a "swipe file," that burgeoning bin or desktop...
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Confidence • Copywriting Secrets • Fact Box • Freelancer Tips • Getting Clients • Getting Paid • Writing Process
November 13, 2019
What’s the single best way to make sure you get what you want out of the writers you’ll hire? I’ll give you not just one...
Copywriting Secrets • Finding the Benefit • Freelancer Tips • Getting Paid • Offers and Closes • Psychology • Scientific Selling • Videos • Writing Style
November 6, 2019
I’m not unveiling any big secret by telling you that a lot of what you’ll do when selling is all about emotion. And it has to...
Copywriting Secrets • Freelancer Tips • Getting Clients • Getting Paid
October 30, 2019
Over the years, have I written my share of crotchety emails to product managers, traffic managers, legal assistants, publishers, and...
Getting Paid
October 28, 2019
Bob did this and it cost him about $175 to get this "business" off the ground. That turned into $20,727 in sales that he barely worked to...
Copywriting Secrets • Finding the Benefit • Freelancer Tips • Getting Paid • Psychology • Truth in Advertising • Writing Process
October 16, 2019
It’s shameless, really, the way I dote. To some of my friends, it’s even downright embarrassing. Yes, I confess, I’m...
Confidence • Copywriting Secrets • Getting Clients • Getting Paid • Writing Process
October 15, 2019
“We must not be free because we claim freedom, but because we practice it.” – William Faulkner My friend Paul...
Confidence • Getting Clients • Getting Paid
October 9, 2019
I've written before about what marketers and business owners can do in rough markets. Looking at what's going on right now, maybe I should...
Confidence • Freelancer Tips • Getting Paid
September 20, 2019
“If I had to give young writers advice, I would say don’t listen to writers talking about writing or themselves.” –...
Confidence • Copywriting Secrets • Getting Clients • Getting Paid • Psychology • Writing Process
September 14, 2019
I’ve gotten a few copy critiques in my day. I crave them, no matter how harsh, because that’s what makes the writing better....
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