Confidence • Copywriting Secrets • Creativity • Research
Confidence • Creativity • Fact Box • Know Your Audience
Confidence • Freelancer Tips • Getting Clients • Writing Style
Confidence • Copywriting Secrets • Getting Clients • Getting Paid • Writing Process
Confidence • Copywriting Secrets • Creativity • Writing Style
Confidence • Creativity • Fact Box • Psychology • Scientific Selling
Copywriting Secrets • Freelancer Tips • Getting Clients • Getting Paid
February 17, 2020
Over the years, have I written my share of crotchety emails to product managers, traffic managers, legal assistants, publishers, and...
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Getting Paid
February 16, 2020
Bob did this and it cost him about $175 to get this "business" off the ground. That turned into $20,727 in sales that he barely worked to...
Copywriting Secrets • Finding the Benefit • Freelancer Tips • Getting Paid • Psychology • Truth in Advertising • Writing Process
February 4, 2020
It’s shameless, really, the way I dote. To some of my friends, it’s even downright embarrassing. Yes, I confess, I’m...
February 3, 2020
“We must not be free because we claim freedom, but because we practice it.” – William Faulkner My friend Paul...
Confidence • Getting Clients • Getting Paid
January 28, 2020
I've written before about what marketers and business owners can do in rough markets. Looking at what's going on right now, maybe I should...
Confidence • Freelancer Tips • Getting Paid
January 10, 2020
“If I had to give young writers advice, I would say don’t listen to writers talking about writing or themselves.” –...
Confidence • Copywriting Secrets • Getting Clients • Getting Paid • Psychology • Writing Process
January 4, 2020
I’ve gotten a few copy critiques in my day. I crave them, no matter how harsh, because that’s what makes the writing better....
Copywriting Secrets • Getting Paid • Procrastination • Research • Writing Process
December 23, 2019
The better you get at writing good copy, the more clients will want access to your time. In the beginning, you'll want to give it to them....
Fact Box • Getting Clients • Getting Paid
December 17, 2019
“Money,” Woody Allen once said, “is nice to have — if only for financial reasons.” Or as one of my...
Getting Paid • Truth in Advertising
December 1, 2019
Every great direct response copywriter can tell you what a valuable thing it is to have a "swipe file," that burgeoning bin or desktop...
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