Confidence • Copywriting Secrets • Getting Clients • Getting Paid • Writing Process
Confidence • Copywriting Secrets • Creativity • Writing Style
Confidence • Creativity • Fact Box • Psychology • Scientific Selling
Confidence • Finding the Benefit • Writing Style
Confidence • Truth in Advertising
Confidence • Getting Clients • Getting Paid
June 24, 2019
“We must not be free because we claim freedom, but because we practice it.” – William Faulkner My friend Paul...
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June 17, 2019
I've written before about what marketers and business owners can do in rough markets. Looking at what's going on right now, maybe I should...
Confidence • Freelancer Tips • Getting Paid
May 28, 2019
“If I had to give young writers advice, I would say don’t listen to writers talking about writing or themselves.” –...
Confidence • Copywriting Secrets • Getting Clients • Getting Paid • Psychology • Writing Process
May 22, 2019
I’ve gotten a few copy critiques in my day. I crave them, no matter how harsh, because that’s what makes the writing better....
Copywriting Secrets • Getting Paid • Procrastination • Research • Writing Process
May 10, 2019
The better you get at writing good copy, the more clients will want access to your time. In the beginning, you'll want to give it to them....
Fact Box • Getting Clients • Getting Paid
May 4, 2019
“Money,” Woody Allen once said, “is nice to have — if only for financial reasons.” Or as one of my...
Getting Paid • Truth in Advertising
April 18, 2019
Every great direct response copywriter can tell you what a valuable thing it is to have a "swipe file," that burgeoning bin or desktop...
Confidence • Copywriting Secrets • Fact Box • Freelancer Tips • Getting Clients • Getting Paid • Writing Process
March 31, 2019
What’s the single best way to make sure you get what you want out of the writers you’ll hire? I’ll give you not just one...
Copywriting Secrets • Finding the Benefit • Freelancer Tips • Getting Paid • Offers and Closes • Psychology • Scientific Selling • Videos • Writing Style
March 25, 2019
I’m not unveiling any big secret by telling you that a lot of what you’ll do when selling is all about emotion. And it has to...
Copywriting Secrets • Freelancer Tips • Getting Clients • Getting Paid
March 18, 2019
Over the years, have I written my share of crotchety emails to product managers, traffic managers, legal assistants, publishers, and...
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